Case Study:

Beam

BEAM-MY-ipad01

Job Scope

PR, Media launch

Date/Duration

Q3 2019 Malaysia launch

Brief/Objectives

  • Organise a briefing session and on-the-road e-scooter experience for the media to officially launch Beam in Malaysia.

  • To highlight Beam’s commitment to Kuala Lumpur and its corporation with the local council (Dewan Bandaraya Kuala Lumpur- DBKL).

  • Raise awareness on Beam’s mission to expand transportation options in Malaysia.

BEAM-MY-ipMockup01

Our Achievements

  • Organised a successful media launch where journalists were able to experience and gain in-depth knowledge on what Beam is all about.

  • Received coverage from 15 top-tier media that highlighted Beam’s commitment to Kuala Lumpur and corporation with the local council.

BEAM-MY-iMac01