Case Study:

Ryde

ryde-iPad

Job Scope

PR, Media launch

Date/Duration

Q4 2019 Malaysia launch

Brief/Objectives

  • Organise a media briefing to officially launch Ryde’s carpooling app and services in Malaysia.

  • Engage with Tech, Business and Lifestyle media, to reach out to different target audiences.

  • Raise awareness and stimulate discussion on the importance of sustainable travel such as carpooling.

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Our Achievements

  • Successfully garnered media buzz with 38 articles secured for Ryde across Tech, Business and Lifestyle media.

  • Secured coverage from top tier media, including vernacular newspapers.

  • Organised a successful media launch for Ryde, where journalists were able to have a full download session on what Ryde is all about and how the app works.

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