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4FINGERS

Consumer

THE GOAL

After successfully launching its first outlet at Singapore’s ION Orchard in 2009, 4FINGERS wanted to generate buzz for the launches in Malaysia and Australia, while raising the company’s profile as a regional thought leader in the F&B industry.

THE PLAN
Creating a very strong PR-driven campaign, Mutant helped 4FINGERS to drive publicity across consumer and corporate media, leading the brand’s growth story in Singapore and in the region. In this ongoing campaign, Mutant Communications continuously supports 4FINGERS with its marketing efforts and promotional F&B menu items.
THE OUTCOME

We generated a successful media buzz with over 25 articles for 4FINGERS’ The Local Motion – the brand’s own music festival in Singapore. The event saw an attendance of over 2,500 people, exceeding the initial target of 1,200 fans. Spreading the chicken wings revolution in the region, Mutant helped secure extensive coverage across key F&B trade and business titles, as 4FINGERS launched in Australia. The PR efforts also recorded the attendance of over 50 media and influencer at the launch of 4FINGERS’ new Berjaya Times Square outlet in Malaysia.