Hootsuite mutant communications

Hootsuite

Technology

THE GOAL

The social media management platform Hootsuite wanted to raise the profiles of its senior executives and establish itself as a thought leader in the region.

THE PLAN
In order to reach their goals, Mutant Communications helped to plan and execute a PR and content-led campaign across the APAC region, including thought leadership content pieces of Hootsuite’s executive profiles, whitepapers, and quarterly data-driven research reports.
THE OUTCOME

The PR and content-led campaign managed to raise the profiles ofHootsuite’s senior executives in regional Tier 1 titles, including Business Times, CNBC and Tech in Asia. The coverage of Hootsuite was around industry reports, white papers and infographics, including high engagement on social media channels. In total, Mutant Communications managed to secure 173 placements to date, including Day 1 placements in The Business Times, The Inquirer and The Australian, with over 14,000 views in 24 hours and 334,224 views to date.