Meltwater is a media intelligence company that provides media and social media monitoring, helping businesses build and grow brands. In an effort to gain more visibility, the company wanted to re-position itself as an essential tool for marketers.
Mutant gathered strong media attention with over 60 articles within the first 4 months, timely tapping on key opportunities such as Singapore’s Presidential Election and the F1 race. The campaign increased the number of leads by 52%, compared to Meltwater’s sales team through PR amplification of a Meltwater Hospitality industry report. Mutant also wrote impactful reports with an average click to open rate of 34%.