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There’s no covering up a rotten company culture

When asked to describe your company’s work culture, you boast to your friends about the infinite carb-filled sweetmeats, plush sleeping pods, and the

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How to make celebrity endorsements work for your brand

The influence of celebrities can be immensely powerful. Whether you believe their power stems from genuine talent or notoriety, one thing’s for sure –

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Organising media launches the non-conventional way

Because a media launch is a one-time deal, you have only one chance to get it right. In fact, a media launch can make or break a brand.But no

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Here’s how to harness your inner cynic

Of late, if you feel like you’ve been bombarded with well-meaning yet hollow statements which somehow seem to centre around themes of positivity,

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social media guidelines for brands

Here’s why your brand needs social media guidelines

Imagine excitedly publishing a post on social media, only to be later shocked, hurt and horrified by off-colour messages left underneath it. No one

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fake instagram influencers

Here’s how to spot a fake Instagram​ Influencers

Ever tempted to emulate the life of a complete stranger because you fancied the clothes they wore or wanted their blemish-free skin and silky hair?

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#MutantsTakePhuket: Team Retreat to Phuket!

A luxurious residence neatly tucked away amidst lush greenery, scrumptious Thai delicacies and picturesque beaches – Mutant’s offsite trip to Phuket

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4 PR Trends in Malaysia for the rest of 2019

With the first half of 2019 coming to a close, it’s time for companies to evaluate past performance and formulate plans which guarantee superior

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breaking into a new market Malaysia

How to launch your brand into a new market

Launching your brand into a new market can be a daunting and tricky task - no matter if in Malaysia or anywhere else in the region. With large amounts

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