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How to Curate and Create Compelling Content for your Personal LinkedIn Brand

Your personal social media, incomplete without the staple combination of Facebook, Twitter, Instagram and Snapchat, is usually thoroughly curated to

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Bigger isn’t Always Better…When it Comes to Agency Size

Size matters… agency size, that is! When choosing a PR agency for your brand, don’t assume that a big agency will be a better bet.  In

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When People aren’t Sweet on your Sugar: How to Apologise the Right Way

When pictures of “Sugar” dating platform Sugarbook’s billboards in Kuala Lumpur went viral, it garnered lots of media attention… But for all the wrong

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Something’s Not Right: How to Communicate During Troubled Times

From website malfunctions to a viral post by an irate customer over service gone horribly wrong, or worse, to a government regulation which

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The Truth about Working in a PR Agency – As told by an Intern

Entering an industry I had little to no knowledge about, was incredibly daunting. A sociology graduate, I was fresh out of university and looking to

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How to have a Stronger Personal Brand on LinkedIn

People think of brands in terms of products or companies, forgetting that individuals need branding too. From fresh graduates to C-suite executives,

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Why Agencies are a Great Place for Fresh Grads Looking for PR Gigs

Can we acknowledge how much pressure is placed on fresh grads to decide upon a major that would define their professional career forever? As a tourism

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The Role of PR and Communications in Building Ethical Businesses

Digitisation is transforming how we live, learn, work, and play – with the media industry, of course, being no stranger to how digital advances are

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Honey, How’s My Makeup Today?

Rebranding is only about a new logo and a new website. Or is it? Suppose you’re starting a new business. Your new business needs a face and an

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