2024 Integrated Communications Planning Playbook

Learn how to stand out with your integrated PR, content and social media strategy.

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In 2024, communications teams need to do more with less. They need to be more strategic, more impactful, and more creative, all while keeping their eye on the bottom line.

To help brands create maximum impact, we’ve put together a useful playbook for the new year, outlining how teams can create a solid integrated communications strategy that includes PR, content and social media with limited budgets. 

Through our experience working with major brands, including Meta, Disney, Samsung, and M1, amongst others, we’ve identified five unique communications strategies that are specific to Southeast Asia.

This guide includes:

  • Key considerations for communications teams
  • Actionable insights
  • Examples of real businesses using content, PR, and social media successfully
  • And more!
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