Branding

Branding can bring your company to life through a renewed visual identity - but it’s also about building a brand that drives growth.

With a full spectrum of brand strategy and marketing services, we can drive your immediate and long-term branding needs. Whether you’re after a full end-to-end brand research and strategy - or you simply need help to identify your brand’s key characteristics and visuals, including logos, brand identity and all collaterals, we can align our expertise with your ultimate business goals.

Check out our services below and find out more about our approach to bringing your brand to life.

Branding

Branding can bring your company to life through a renewed visual identity - but it’s also about building a brand that drives growth.

With a full spectrum of brand strategy and marketing services, we can drive your immediate and long-term branding needs. Whether you’re after a full end-to-end brand research and strategy - or you simply need help to identify your brand’s key characteristics and visuals, including logos, brand identity and all collaterals, we can align our expertise with your ultimate business goals.

Check out our services below and find out more about our approach to bringing your brand to life.

Click the thumbnails on your right to explore our Branding success stories >>

Our Approach

Mutant can help create a brand identity that ensures your story is being told and perceived the right way. Using our phased approach, we work with you to bring your brand to life.

Our Approach

Mutant can help create a brand identity that ensures your story is being told and perceived the right way. Using our phased approach, we work with you to bring your brand to life.

Phase 1: Brand Review

To begin, we need a strong and in-depth understanding of your target audience and who you are in order to build a brand that achieves its objectives. By uncovering the perception of your brand from all stakeholders, we can identify your strengths, weaknesses, and white spaces.
  • 1Internal kick-off meetings
  • 2Desktop research
  • 3Internal and external stakeholder audits and interviews
  • 4Communications audit
  • 5A brand report with Initial insights and recommendations

Phase 2: Brand Strategy

This is where we define your purpose, values, brand positioning and personality, using the insights and your feedback from the brand review. Getting this part right is crucial to how you set yourself apart from competitors - and our in-house content and marketing experts will ensure you’re set up for success.
  • 1Workshop #1: Brand positioning and differentiation with your top management
  • 2Workshop #2: Development of message house and content pillars
  • 3Creation of your brand story & narrative
  • 4Brand naming (if necessary)

Psst, did you know a lot of brands have reinvented themselves since COVID-19 struck? Read this blog to find out why it might be time for you to do the same.

Phase 3: Execution & Expression

Our strategy informs our design approach - and now our expert team of in-house designers will translate our brand insights into an exciting, purposeful and impactful brand identity.
  • 1Brand logo & collaterals
  • 2Updates to overall brand identity guidelines
  • 3Graphic & digital designs (social, marketing collaterals, etc)
  • 4Website collateral & copywriting
  • 5Brand governance

Psst, did you know a lot of brands have reinvented themselves since COVID-19 struck? Read this blog to find out why it might be time for you to do the same.

Phase 1: Brand Review

To begin, we need a strong and in-depth understanding of your target audience and who you are in order to build a brand that achieves its objectives. By uncovering the perception of your brand from all stakeholders, we can identify your strengths, weaknesses, and white spaces.
  • 1Internal kick-off meetings
  • 2Desktop research
  • 3Internal and external stakeholder audits and interviews
  • 4Communications audit
  • 5A brand report with Initial insights and recommendations

Phase 2: Brand Strategy

This is where we define your purpose, values, brand positioning and personality, using the insights and your feedback from the brand review. Getting this part right is crucial to how you set yourself apart from competitors - and our in-house content and marketing experts will ensure you’re set up for success.
  • 1Workshop #1: Brand positioning and differentiation with your top management
  • 2Workshop #2: Development of message house and content pillars
  • 3Creation of your brand story & narrative
  • 4Brand naming (if necessary)

Psst, did you know a lot of brands have reinvented themselves since COVID-19 struck? Read this blog to find out why it might be time for you to do the same.

Phase 3: Execution & Expression

Our strategy informs our design approach - and now our expert team of in-house designers will translate our brand insights into an exciting, purposeful and impactful brand identity.
  • 1Brand logo & collaterals
  • 2Updates to overall brand identity guidelines
  • 3Graphic & digital designs (social, marketing collaterals, etc)
  • 4Website collateral & copywriting
  • 5Brand governance

Design is important, but your brand identity is so much more than a logo update. Read this blog to find out what to consider for your rebrand.

Phase 1: Brand Review

To begin, we need a strong and in-depth understanding of your target audience and who you are in order to build a brand that achieves its objectives. By uncovering the perception of your brand from all stakeholders, we can identify your strengths, weaknesses, and white spaces.
  • 1.Internal kick-off meetings
  • 2.Desktop research
  • 3.Internal and external stakeholder audits and interviews
  • 4.Communications audit
  • 5.A brand report with Initial insights and recommendations

Phase 2: Brand Strategy

This is where we define your purpose, values, brand positioning and personality, using the insights and your feedback from the brand review. Getting this part right is crucial to how you set yourself apart from competitors - and our in-house content and marketing experts will ensure you’re set up for success.
  • 1.Workshop #1: Brand positioning and differentiation with your top management
  • 2.Workshop #2: Development of message house and content pillars
  • 3.Creation of your brand story & narrative
  • 4.Brand naming (if necessary)

Psst, did you know a lot of brands have reinvented themselves since COVID-19 struck? Read this blog to find out why it might be time for you to do the same.

Phase 3: Execution & Expression

Our strategy informs our design approach - and now our expert team of in-house designers will translate our brand insights into an exciting, purposeful and impactful brand identity.
  • 1.Brand logo & collaterals
  • 2.Updates to overall brand identity guidelines
  • 3.Graphic & digital designs (social, marketing collaterals, etc)
  • 4.Website collateral & copywriting
  • 5.Brand governance

Design is important, but your brand identity is so much more than a logo update. Read this blog to find out what to consider for your rebrand.

Employer Branding

The best, most enduring brands are the ones that have such a strong identity that employees can’t help but shout about its values and mission. The employee experience comes down to your Employee Value Proposition (EVP) - an offering that clearly presents what employees will gain from working for you, but also how they can add value to your business.

Building your EVP and Employer Branding strategy is key to ensuring each of your employees understands how they can deliver on your brand promise - and we can help you take your brand positioning and reshape it into an effective and functional EVP.

To execute this, our HR specialist team - who have decades of combined experience between them across recruitment, building employer brands, and publishing regional HR magazines - will work with our branding experts to fully align your EVP and strategic approach.
the-evp
the-evp

Employer Branding

The best, most enduring brands are the ones that have such a strong identity that employees can’t help but shout about its values and mission. The employee experience comes down to your Employee Value Proposition (EVP) - an offering that clearly presents what employees will gain from working for you, but also how they can add value to your business.

Building your EVP and Employer Branding strategy is key to ensuring each of your employees understands how they can deliver on your brand promise - and we can help you take your brand positioning and reshape it into an effective and functional EVP.

To execute this, our HR specialist team - who have decades of combined experience between them across recruitment, building employer brands, and publishing regional HR magazines - will work with our branding experts to fully align your EVP and strategic approach.

Contact Us

Have a question or just want to know more?

Malaysia

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E:

Unit A-21-12, Level 21, Tower A, Menara UOA Bangsar, No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur
[email protected]

Singapore

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P:
E:

41 Craig Rd, Singapore 089679
+65 6221 7239
[email protected]

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