Doing PR During A Dry Spell
Public relations is all about getting your brand in front of the right people, at the right time, with the right message. But what happens when there's no big ...
A Quick Primer On Running Media Events
Nowadays, throwing a media event is not all about splashing out on elaborate décor or glamorous venues to get more eyeballs. While it is crucial for brands to ...
Building an Authentic Brand on Social Media
In today's digital landscape, social media plays a crucial role in brand-building and marketing strategies. Consumers are seeking authenticity from the brands ...
How Long-Form Content Can Help Brands Achieve Business Goals
As an integrated communications agency, we’re often asked the same question: what content performs best? The answer isn’t straightforward, but brands ...
There’s More To Rebranding Than A Logo Change
When Chinese tech giant Xiaomi unveiled its new logo ahead of April’s Fool, there was a LOT of chatter (and memes). Created by internationally acclaimed ...
How To Be a Pro In Managing Both B2B and B2C PR
Since starting my career in public relations (PR), I’ve had the opportunity to work with different clients across various industries including technology, cons ...
Does AI Signify The End Of Human Creativity?
As a creative, I’m not a fan of AI. Sure, I’m in awe of the technology. The fact that it can spawn an infinite amount of possibilities generated by prompts ...
The Importance Of Consistency In Brand Design
The saying “consistency is key” might feel like a cliche – but it’s a cliche because, quite simply, it’s true. We commit to consistent behaviours every day in ...
5 Tips To Help Create A Successful Ramadan Campaign
Ramadan is a significant religious observance for Muslims worldwide, including in Indonesia, which has the world’s largest Muslim population. The month of ...
Why PR Teams Need To Be Prepared To Fight Fake News And Weaponised Misinformation
For the past decade, global organisations have emphasised building brand reputation, heavily investing both time and money into building this endeavour. Howeve ...
Why Can’t Businesses Get Their Logos Right?
We’ve all seen those ‘10 worst logo designs’ listicles; some are harmless and funny, while others are downright PR nightmares. Don’t fret if you’ve never s ...
Why Brands Need Content In 2023
2023 has gotten off to a rocky start for many corporate businesses. A global recession is looming, the cost of living is up, and businesses are working to miti ...