Social Media Senior Manager / Director

We are looking for an enthusiastic and experienced Social Media Senior Manager / Director, based in Kuala Lumpur, Malaysia, who will be responsible for leading, managing and ensuring the success of all of Mutant’s Social Media clients (across the region) as well as driving leads and growth of clients and people. You will lead a team of social media managers, strategists, associates, designers, copywriters and more to achieve those aforementioned goals.

You’re confident, have business and financial proficiency, nurturing, have an awesome personality, and thrive working in a fast-paced environment with a growing and dynamic team.

What you’ll be doing:

• Counsel and Strategic Development:
  • Design and implement comprehensive and creative social media strategies across current, existing and new platforms to align with business goals.
    • Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Xiaohongshu, Douyin, Snapchat and more.
  • Monitor social media trends, tools, applications, and best practices, and use that knowledge to develop and implement successful strategies and execution.
  • Collaborate with other departments (PR, Content, etc.) to ensure a cohesive, cross-platform strategy.
• Content Creation & Management:
  • Oversee, and be able to, create and counsel the creation of engaging content including static visuals, designed posts, long and short-form videos, infographics, and copy for multiple platforms
  • Ensure consistency of brand voice, tone, and visual identity across all social channels.
  • Oversee the engagement and interaction with the online community, responding to comments, messages, and discussions in a timely and authentic and novel manner.
  • Lead social media campaigns from conceptualization to execution, ensuring alignment with marketing goals.
  • Tap on strong network of content creators/influencers that can be leveraged for campaigns and content and understanding how to best optimise their content to drive ROI and specific objectives for clients

• Paid Media and analytics

• • Counsel and implement paid media strategies for clients, within the realm of social media - including boosting, ad campaigns, dark ads and more.
  • Leverage paid social media advertising and tools such as Facebook Ads Manager, LinkedIn Campaign Manager with the knowledge of SEO and web traffic metrics.
  • Use data and analytics to measure the success of social media campaigns, and adjust strategies as needed to meet KPIs.
  • Provide regular reports and insights to clients, demonstrating ROI and impact on business objectives.
  • Utilise tools such as Google Analytics, social media management tools (Hootsuite, Sprout Social, etc.) to track performance and derive insights.
• Business Development
  • Drive Social Media new business leads and work with the team to put together robust, strategic and creative proposals
  • Lead the charge on clinching new clients and upsell social media to current clients in the hopes of proposing integrated solutions for them
• Team Leadership:
  • Lead, mentor, and manage the social media team, including social media managers, strategists, associates, designers, copywriters.
  • Provide guidance and training on existing and emerging platforms, trends, and tools.
  • Set clear KPIs and performance metrics for the social team, providing regular feedback and development opportunities.
  • Foster a collaborative and inclusive work environment by encouraging two-way communication, supporting team development, and leading by example in upholding Mutant values
• Crisis Management:
  • Act as the point of contact for any social media crisis, working alongside public relations and mitigating potential reputational damage.
  • Develop and maintain crisis communication plans for social media issues.
  • Develop and execute Social Media Crisis training

What you need to be successful in this role:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 10+ years of experience in social media management, with at least 2 years in a leadership role.
• Proven track record of growing and managing social media accounts with measurable success.
• Strong knowledge of social media tools, scheduling platforms, and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Exceptional writing, editing, and communication skills.
• Experience in crisis management and handling public relations through social platforms.
• Ability to thrive in a fast-paced, dynamic environment, and manage multiple projects simultaneously.
• Strong leadership skills with the ability to inspire and motivate a team.

What you get as a Mutant:

• Market-competitive salary - we want to ensure you’re paid based on the industry standards
• Mutant’s bonus structure - based on the company’s performance
• Training opportunities - both internal and external
• Wellbeing allowance - claimable every quarter
• Medical insurance from day one
• Hybrid work arrangement - flexibility in choosing which days to WFO or WFH
• A great working culture - we walk the talk in putting our Mutants first!

If this sounds like you, please email your CV/Resume to [email protected] 

Successful candidates will be asked to complete a task to demonstrate their skills and capabilities.

Due to work pass limitations, we’ll not be able to sponsor work pass sponsorship.