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mutant communications Malaysia - Blog

Blog

As public relations and content marketing never stop evolving, we keep a close eye on the industry and creative campaigns in Malaysia and Southeast Asia. Our Mutant blog will keep you updated with the latest tips and trends that can help to boost your business and take your brand to the next level.

Go on – read up on industry insights, campaign analyses and more. If you want to discuss anything further, just reach out to hello@mutant.com.my and we will talk about it.

There’s no covering up a rotten company culture

When asked to describe your company’s work culture, you boast to your friends about the infinite carb-filled sweetmeats, plush sleeping pods, and the infinite supply of *insert appropriate beverage*. They nod approvingly, while inwardly wishing it was them instead who got the chance to work in a ... Read More

How to make celebrity endorsements work for your brand

The influence of celebrities can be immensely powerful. Whether you believe their power stems from genuine talent or notoriety, one thing’s for sure – they hold massive sway over their enthralled fans – including how their fans spend money or they decisions they will make.  For example, the ... Read More

Organising media launches the non-conventional way

Because a media launch is a one-time deal, you have only one chance to get it right. In fact, a media launch can make or break a brand.But no pressure, right? Though it can be an incredibly nerve-wracking event, a media launch doesn’t have to feel like you’re a contestant on an episode of Shark ... Read More

Here’s how to harness your inner cynic

Of late, if you feel like you’ve been bombarded with well-meaning yet hollow statements which somehow seem to centre around themes of positivity, mindfulness and gratitude, you’re not alone. It’s one thing to remain positive even in the face of adversity. It’s another thing to completely cast aside ... Read More

social media guidelines for brands

Here’s why your brand needs social media guidelines

Imagine excitedly publishing a post on social media, only to be later shocked, hurt and horrified by off-colour messages left underneath it. No one likes to be at the receiving end of abusive, racist, sexist, homophobic, sexually explicit, or ignorant comments - if you’re a public figure or brand, ... Read More

fake instagram influencers

Here’s how to spot a fake Instagram​ Influencers

Ever tempted to emulate the life of a complete stranger because you fancied the clothes they wore or wanted their blemish-free skin and silky hair? Well, you’re not alone. Instagram influencers have successfully managed to captivate the attention of masses of adoring audiences - and this is making ... Read More

Product Placement – Is it right for your brand?

The historic 2015 Academy Awards selfie - yes,that one, where the who’s who of Tinseltown gathered to have their photogenic faces captured by the Samsung Galaxy Note 3? Shortly after being posted by Ellen DeGeneres, the tweet went viral - temporarily disabling Twitter’s servers. Every single ... Read More

#MutantsTakePhuket: Team Retreat to Phuket!

A luxurious residence neatly tucked away amidst lush greenery, scrumptious Thai delicacies and picturesque beaches – Mutant’s offsite trip to Phuket in February turned out to be simply “unphugettable”. After an eventful 2018, Mutants from our Singapore and Malaysia offices convened in Thailand to ... Read More

4 PR Trends in Malaysia for the rest of 2019

With the first half of 2019 coming to a close, it’s time for companies to evaluate past performance and formulate plans which guarantee superior performance in the new fiscal year.  If the numbers are not what you hoped it would be – don’t worry. But do take note of these four PR trends that ... Read More

breaking into a new market Malaysia

How to launch your brand into a new market

Launching your brand into a new market can be a daunting and tricky task - no matter if in Malaysia or anywhere else in the region. With large amounts of capital at stake, many brands think twice about making the step forward. However, when executed successfully, brands can reach new customers and ... Read More

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