As public relations and content marketing never stop evolving, we keep a close eye on the industry and creative campaigns in Malaysia and Southeast Asia. Our Mutant blog will keep you updated with the latest tips and trends that can help to boost your business and take your brand to the next level.
Go on – read up on industry insights, campaign analyses and more. If you want to discuss anything further, just reach out to firstname.lastname@example.org and we will talk about it.
When asked to describe your company’s work culture, you boast to your friends about the infinite carb-filled sweetmeats, plush sleeping pods, and the infinite supply of *insert appropriate beverage*. They nod approvingly, while inwardly wishing it was them instead who got the chance to work in a ... Read More
The influence of celebrities can be immensely powerful. Whether you believe their power stems from genuine talent or notoriety, one thing’s for sure – they hold massive sway over their enthralled fans – including how their fans spend money or they decisions they will make. For example, the ... Read More
Because a media launch is a one-time deal, you have only one chance to get it right. In fact, a media launch can make or break a brand.But no pressure, right? Though it can be an incredibly nerve-wracking event, a media launch doesn’t have to feel like you’re a contestant on an episode of Shark ... Read More
Of late, if you feel like you’ve been bombarded with well-meaning yet hollow statements which somehow seem to centre around themes of positivity, mindfulness and gratitude, you’re not alone. It’s one thing to remain positive even in the face of adversity. It’s another thing to completely cast aside ... Read More
Imagine excitedly publishing a post on social media, only to be later shocked, hurt and horrified by off-colour messages left underneath it. No one likes to be at the receiving end of abusive, racist, sexist, homophobic, sexually explicit, or ignorant comments - if you’re a public figure or brand, ... Read More
Ever tempted to emulate the life of a complete stranger because you fancied the clothes they wore or wanted their blemish-free skin and silky hair? Well, you’re not alone. Instagram influencers have successfully managed to captivate the attention of masses of adoring audiences - and this is making ... Read More
The historic 2015 Academy Awards selfie - yes,that one, where the who’s who of Tinseltown gathered to have their photogenic faces captured by the Samsung Galaxy Note 3? Shortly after being posted by Ellen DeGeneres, the tweet went viral - temporarily disabling Twitter’s servers. Every single ... Read More
A luxurious residence neatly tucked away amidst lush greenery, scrumptious Thai delicacies and picturesque beaches – Mutant’s offsite trip to Phuket in February turned out to be simply “unphugettable”. After an eventful 2018, Mutants from our Singapore and Malaysia offices convened in Thailand to ... Read More
Launching your brand into a new market can be a daunting and tricky task - no matter if in Malaysia or anywhere else in the region. With large amounts of capital at stake, many brands think twice about making the step forward. However, when executed successfully, brands can reach new customers and ... Read More