Ramadan is one of the most significant religious events in Southeast Asia – and is often considered a good time to reach consumers who are on the lookout for deals during this festive period. Less tangibly, businesses also use this time to strengthen their media relations by embracing the values and spirit of this sacred time.
So let’s delve into the strategies and approaches that can help businesses effectively build media relations during Ramadan, fostering trust, understanding, and meaningful connections.
Tailor content to suit Ramadan values
One of the key aspects of building media relations during Ramadan is tailoring content to resonate with the themes and values of this holy month. Consider incorporating messages of compassion, community, and reflection into media pitches and content, highlighting how your organisation’s values align with those of Ramadan.
Whether it’s through seasonal campaign initiatives, community projects, or promoting unity and togetherness, by weaving these themes into your messaging, you can create content that not only captures the spirit of Ramadan but also resonates deeply with your audience and the media.
Foster authentic relationships with media personnel
Building authentic relationships with journalists and editors is essential for effective engagement all year long, but especially during Ramadan.
Brands and businesses should embrace the opportunity to learn more about their media friends and discover how to be more relevant to their reporting. Rather than having a generic media list, create one that’s specifically targeted to your business’s content pillars, audience, and vertical – and then reach out to them with thoughtful Ramadan-related hampers and meaningful story ideas.
For example, in Malaysia, Pavilion Bukit Jalil hosted an experiential event where members of the media were given a food tour through the mall’s delectable dining options, featuring nutritious options for them to break fast with.
The mall also took this opportunity to showcase Ramadan promotions, and journalists had a chance to revel in stunning festive décor. With this media event, Pavilion Bukit Jalil created unique, culturally relevant stories for the journalists to tell. To further enhance their relationship with the media, Pavilion Bukit Jalil prepared special goodie bags as a token of appreciation.
Friends of the media had a chance to experience the mall’s gorgeous, vibrant decor, which includes Garfield, a beloved pop culture icon in Malaysia
This Ramadan, businesses and organisations have a unique opportunity to build media relations while embracing the values and spirit of this sacred time. By tailoring content to resonate with Ramadan themes and building meaningful relationships, businesses can effectively embrace the spirit of Ramadan and nurture meaningful connections that endure beyond the holy month.
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