Drive awareness for Hmlet, educate consumers about the co-living sector and execute crisis communication
Solution
Mutant started working with Hmlet mid-2019 to develop a strong community and flexibility narrative aligned to Hmlet's goals. The narrative helped create compelling stories and media activations to educate consumers on co-living. Additionally, Mutant also led various announcements for Hmlet, including its Series B funding announcement, change in business direction, expansion in new markets and new property launches.
Results
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earned media coverage& an exclusive with CNBC Asia
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media attendeesduring a media staycation
Results
Secured a total of 134 earned media coverage.
Led Hmlet's Series B funding announcement in 2019 and its change in business direction to a property and lifestyle platform in 2020, which broke alongside exclusive interviews on CNBC Asia.
Additonally, Mutant also successfully conceptualised and executed media activations for Hmlet Cantonment, generating maximum coverage and enquires for Hmlet's new property.
Mutant helped propel Hmlet to be top-of-mind in the co-living sector.
