JobStreet Singapore engaged Mutant for its content services in 2019. Since then, JobStreet Malaysia has also worked with Mutant in a similar capacity, and both are ongoing.
Brief/Objectives
To create both long and short-form content for social media and downloadable ebooks and infographics for JobStreet's website.
Solution
For JobStreet Singapore's "Laws of Attraction" campaign, which was based around an in-depth study of over 7,000 candidates in Singapore, and 10,000 in Malaysia across 25 industries, our content team created an in-depth report that analysed the salaries of executives surveyed across multiple levels, generations and industries. We conceptualised, created and designed multiple articles, downloadable ebooks and infographics for both JobStreet Singapore and Malaysia. JobStreet Singapore also engaged Mutant to help create event collateral and a keynote presentation for the official Laws of Attraction campaign launch.
Results
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insights-drivencontent pieces
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engagement rate
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follower growth
Results
Between 2019 and early 2020, Mutant created more than 90 insights-driven content pieces for the Laws of Attraction interactive website, over a dozen blogs and infographic-led articles for JobStreet Singapore and Malaysia's website.
Mutant provided social media content for Facebook and Instagram, which saw a 260% boost in engagement rates as well as a 3.5X growth in followers.
