Strong PR driven campaign to increase brand awareness and recall for Pure Group in Singapore.
Positioning Pure as a leading 360 wellness brand by leveraging fitness experts and executives for a robust mix of thought leadership and expert commentary.
Annual data-driven research demonstrating Pure as the go-to thought leader for all things wellness in Singapore.
Results
0%
increase in coverage annually
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media & influencersattended media launches
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earned media storieswith mainstream media
A total of 229 stories secured over the retainer period, with a 26% average increase in coverage secured yearly, keeping Pure top of mind for media and consumers through consistent coverage.
Successfully conceptualised and executed two media launches over retainer period, which drew over 35 media and influencers attendees each time.
Deepening Pure’s reach through identifying opportunities beyond yoga and fitness to establish Pure as an all-encompassing leader in the wellness space, which resulted in
19 earned media stories with Singapore’s top 3 mainstream news outlets.
Ensured sustained coverage momentum during lull periods by leveraging key events and workshops as touch points for media engagements.
