In a quick turnaround time due to Covid - and in order to capitalise on consumers ordering alcohol to their homes during lockdown - Mutant helped to completely build the bottled cocktail branding, labels, logos and brand narrative, in line with a PR push and ongoing marketing efforts.
- Commencing with a brand audit and overview of Singapore’s changing beverage market, Mutant was able to develop an effective brand strategy and positioning, to ensure Temple Street entered the market with a bang.
- Mutant created a full range of labels and identities for each individual bottled cocktail flavour
- Supported the development of the eCommerce platform and digital strategy
