Ongoing PR and social media retainer since May 2017
Brief/Objectives
Mutant has worked with BAKALAKI since 2017 to launch the restaurant opening through a dedicated PR and media engagement campaign.
Mutant also develops social media posts in accordance with BAKALAKI’s business priorities.
During the circuit breaker period, Mutant helped Bakalaki pivot its operations to a delivery/takeaway model by designing marketing collateral, updating Bakalaki’s website and social media channels, and running a Facebook and Instagram advertising campaign with A/B testing to drive traffic to BAKALAKI’s delivery/takeaway landing page.
Results
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people reached
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website visitswithin 3 weeks
Mutant promoted BAKALAKI’s new delivery/takeaway service through a successful social media advertising campaign that reached more than 78,000 people and drove more than 3,000 website visits over the course of 3 weeks.
This resulted in a doubling of BAKALAKI’s daily order volume compared to the period before the ad campaign was launched.
