Case Study:

Binance Charity


Job Scope

Social media




Mutant provides ongoing social media support, building presence for the brand, amplifying its reach and driving donations for its projects.

Mutant helped develop the brand’s identity on social media, resulting in consistent engagement and follower growth across Twitter and Instagram.



+ 0 %
on Instagram
+ 0 %
on Twitter
> m
organic impressions


From building key messaging to establishing brand voice and identity, Mutant has helped Binance Charity navigate from ambiguity and unpredictability to a streamlined narrative that resonates with its Gen-Z, digital savvy audiences and adds value to the overall Binance brand (without depending on it).

  • In 3 months (July-Oct 2021), Mutant helped Binance Charity’s Instagram channel achieve growth of +133% in engagements, +83% in impressions, +81% in accounts reached and +69% in followers.
  • In 3 months (July-Oct 2021), Mutant helped Binance Charity’s Twitter channel achieve growth of +89% in impressions and +76% in followers, with a consistently excellent industry-standard engagement rate of 1.0% and above.
  • Conceptualised and executed the launch of Binance Charity’s multi-year, multi-million TreeMillions campaign that achieved over 2 million organic impressions on Twitter with an average engagement rate of 1.7%.
  • Helped Binance Charity raise the equivalent of USD60,000+ through their NFT for Good campaign on Twitter and Instagram.
Binance Charity