Case Study:



Job Scope

PR, content


April 2016 - present


Strong PR and content-led campaign across APAC.

Building thought leadership of Hootsuite executives through content and executive profiling in APAC.

Hyper-localised quarterly data-driven research and whitepapers.

Strategic consultation to help drive brand awareness and visibility among enterprise businesses

> 0
placements in H1 through
hyper-localised pitches
> 0 k
views in 24 hours
> m
views to date

Built up profiles of senior executives in regional Tier 1 titles including CNBC, The Business Times and Tech in Asia.

Coverage around whitepapers, reports and infographics, with high engagement on social.

Global lead agency for Hootsuite’s Digital in 2018 Report PR amplification in APAC, securing over 200 placements in H1 through hyper-localised pitches in each market.

Developed and secured coverage for bylines in top-tier marketing trade titles including Mumbrella Asia, The Drum and CMO Innovation.

Digital in 2018 report: Over 14,000 views in 24 hours & over a million views to date.