Case Study:

Johnson & Johnson

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Job Scope

Public Relations

Date/Duration

PR project from August – September 2023

Brief/Objectives

  • Disseminating a press release to top-tier media to announce the launch of Johnson & Johnson’s campaign, TB Warriors 2.0, supported by the Ministry of Health of the Republic of Indonesia
  • Liaising with top-tier media to oversee and conduct a series of exclusive interviews with Johnson & Johnson’s Regional Public Health Strategy and Impact Lead Southeast Asia & India
  • Facilitating online press group interviews with top tier media attendance.

Solution

Mutant collaborated with Johnson & Johnson to launch the TB Warriors 2.0 campaign, supported by the Ministry of Health of the Republic of Indonesia. The goal was to raise awareness and drive media engagement for this important health initiative.

Mutant liaised with top-tier media and conducted a series of exclusive interviews with Johnson & Johnson’s Regional Public Health Strategy and Impact Lead for Southeast Asia and India. Additionally, we organised an online media briefing to further amplify the campaign's reach.

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0
media coverage
pieces
0 mil
media reach
top-tier media articles

Results

  • 17 journalists from top-tier media attended the online media briefing, including Popmama.com, Bisnis.com and Parapuan.com
  • Achieved 36 pieces of media coverage
  • Earned more than 336.9 million media reach, amounting to more than IDR 2,2 billion in PR Value
  • More than 56% of the articles generated came from top-tier media
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