Case Study:
Kimberly-Clark
Job Scope
Government Relations & PR
Date/Duration
COVID-19 Social Impact Project- Donation Handover to Federal Territories Ministry
Brief/Objectives
Mutant worked with Kimberly-Clark to create social impact and help needy communities in wake of the COVID-19 pandemic. The secondary objective was to develop a working relationship with the relevant Ministries in Malaysia. We were initially scoped to engage five (5) Klinik Kesihatans, which later evolved to working with the larger Federal Territories Ministry to help 16,000 families in Enhanced Movement Control Order (EMCO) areas in Kuala Lumpur.
Results
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families helpedin EMCO areas
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viewers reached
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coverage piecesfor the event
Results
- Helped 16,000 families in EMCO areas in KL
- Developed a close working relationship and network with the Federal Territories Ministry, Health Ministry and State Health Departments (Selangor and Federal Territories).
- Direct interaction with key government officials