Case Study:

Kimberly-Clark

KC-MY-MBP02

Job Scope

Government Relations & PR

Date/Duration

COVID-19 Social Impact Project- Donation Handover to Federal Territories Ministry

Brief/Objectives

Mutant worked with Kimberly-Clark to create social impact and help needy communities in wake of the COVID-19 pandemic.

The secondary objective was to develop a working relationship with the relevant Ministries in Malaysia.

We were initially scoped to engage five (5) Klinik Kesihatans, which later evolved to working with the larger Federal Territories Ministry to help 16,000 families in Enhanced Movement Control Order (EMCO) areas in Kuala Lumpur.

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Results

0 k
families helped
in EMCO areas
0 mil
viewers reached
coverage pieces
for the event

  • Helped 16,000 families in EMCO areas in KL

  • Developed a close working relationship and network with the Federal Territories Ministry, Health Ministry and State Health Departments (Selangor and Federal Territories).

  • Direct interaction with key government officials

Mutant secured a total of 12 pieces of coverage for the donation handover event with a reach of 12,260,600.

Some highlights include a social post and video by the Deputy Federal Territories Minister YB Dato’ Sri Dr Santhara Kumar himself.

On top of that, we secured coverage from the Malaysian National News Agency (BERNAMA) for broadcast and online.

We also got Malaysia’s state-owned broadcast media RTM to cover the news for broadcast and online.

Furthermore, the news was published in the top vernacular newspapers: China Press and Harian Tamil Makkal Ossai.

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