Case Study:



Job Scope

PR, content


July 2018 – Feb 2019


Strong PR driven campaign to attract and engage more female shoppers for their annual 11.11 Shopping Festival.

Conceptualisation and organisation of an integrated PR & Event campaign.

Pitching business & lifestyle stories, securing executive interviews.

Establish Lazada as a one-stop resource for female shoppers, and a champion for local businesses to go digital.



0 k
new female shoppers,
a three-fold increase
0 %
order increase
more page visits
for Dyson

Secured 75 media placements across key online, print and broadcast media

Achieved over 479m media + social media impressions

When comparing year-on-year results for the 11.11 Shopping Festival, Mutant was instrumental in driving:

  • 12,000 new female shoppers, a three-fold increase
  • 400% increase in orders
  • For brands on Lazada who joined the 11.11 event, page visits increased by 15 times for Dyson,while Benefit Cosmetics saw 20 times more orders
Lazada (Singapore)