Case Study:



Job Scope

Content, Design


Since 2019


To drive positive brand awareness and firmly position M1 as an innovative and customer-first telecommunications provider in Singapore.


Since 2019, Mutant has played a key role in redefining M1’s key messaging. On top of driving media engagements and thought leadership content, we work as close partners with the M1 team to identify newsworthy angles from a mix of business, network, product and partnership updates and leverage them to fuel a range of media and content opportunities. We’ve also helped conceptualise and execute media launch events including the recent unveiling of M1’s new brand and vision. Additionally, Mutant also supported M1's thought leadership efforts via strategic content series.


> 0
media hits
in 2020
> 0
media coverage
pieces during a launch
of said pieces
in Tier-1 media


In 2020, we have proactively pitched and secured over 177 media hits in 2020 across mainstream, business, technology and consumer publications including the likes of The Straits Times, The Business Times, and CNA. The recent virtual launch event to unveil M1’s new branding and vision, generated over 36 pieces of media coverage, with more than half landing in Tier-1 publications.