Case Study:

MYNIC

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Job Scope

PR, Social media retainer

Date/Duration

Since December 2019

Brief/Objectives

  • Organise a press conference to official launch MYNIC’s OKU Outreach Program in Malaysia.

  • Have strong media coverage to raise awareness on the Outreach Program.

  • Have weekly social media content to promote the Outreach Program.

  • Establish MYNIC as a driver for the Government’s goal to be a digital-first economy & promoting Industrial Revolution 4.0 (IR4.0).

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Results

0
coverage pieces
from the press conference
0 %
articles in top-tier
mainstream media

  • Garnered 14 pieces of coverage from the press conference, with over 75% of articles published in top-tier mainstream media.

  • Secured exclusive interviews for MYNIC’s CEO and COO to talk about the Outreach Program.

  • All of the coverage successfully supports MYNIC’s key messaging and overall goal to promote the Government’s IR4.0 objectives.

  • In addition, Mutant has provided counsel and industry insights to help MYNIC shape their local communications and marketing strategies.

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