Case Study:

OCBC

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Job Scope

Public Relations

Date/Duration

PR project from August – September 2023

Brief/Objectives

Mutant managed the grand launch of OCBC NISP’s Tabungan Emas, a unique digital gold saving app developed in partnership with the financial services company Pegadaian. Mutant managed every aspect of the launch, ensuring comprehensive media coverage and engagement. We organised and facilitated on-site press conferences, and distributed press releases to top-tier media, ensuring maximum reach and impact.

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news coverage
pieces
0 m
media reach
%
top-tier media
articles

Results

  • 41 journalists from top-tier media attended the grand launch, with notable outlets such as Kontan, Kompas.com, CNBC Indonesia, and SWA in attendance.
  • Secured 92 pieces of news coverage, achieving a media reach of over 670 million and generating more than IDR 5.8 billion in PR value.
  • Over 70% of the articles originated from top-tier media outlets.
  • Earned 6 print media articles from Koran Kontan, Koran Tribun Jabar, and Men's Obsession.
  • Secured 2 pieces of radio coverage from PAS FM.
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