It’s 2016, and the internet is hungover from the content overload of 2015. Thought leadership is still as relevant ever as a way to build your brand, but there’s too much of it floating around left unread.
As we mentioned earlier, the production of content is going up as engagement goes down. To ensure your thought leadership piece doesn’t get left behind, follow these six tips.
Look for your industry’s pain points. Before just writing what you know, do some research on and offline to find out what’s bothering people in your industry. As industries are becoming increasingly digital and offline activity goes mobile, there are lots of unanswered questions. Not sure what the future holds? Prediction pieces always make for great hits.
Take a stance. Having a strong opinion doesn’t mean pushing your ideas on other people, it means encouraging a dialogue and inspiring others. If there’s a topic dividing your industry, consider taking a side you believe in and go with it. As long as you know what you’re talking about it can be a positive to be a bit controversial, especially with the huge volume of copycat how-to blogs out there.
Give anecdotes. To make it seem like a really organic thought, give short windows of situations that taught you a lesson. You could also share a staff journey that can inspire others in their own careers.
Skip the cliches. Cliches can over simplify certain concepts and ideas. Using your own words and examples will help you establish your own voice that will be easier to remember.
Name drop. People want credibility in thought leaders. If you studied at a prestigious university, worked close with an inspirational leader, or worked at a Fortune 500, mention it.
Don’t have the time to produce your own thought leadership? Let our skilled content writers do it for you. Contact us at [email protected].
You have a great idea but can’t put it into words. So, you hire a content marketing professional to package all those thoughts and visions into something easily digestible to potential clients.
The thing about content marketers, is that we are wizards of words and want to read your mind too, but we can’t. At times, hours can be spent going back and forth on a piece of content because a brief wasn’t clear enough. This can cost a client and agency money, and an extra $2 for the panadol required for the headache.
To save time, here are some questions we need the answers to, in order to write the content you want.
Why do you need this? There is nothing worse than someone reading your material and going — What is the point of this? A good digital content marketer front loads your key messages because they know how impatient people are while reading online. Without your goals for the content campaign, we will be writing aimlessly.
A client should make clear what the piece of this content is beyond pure lead generation (education? entertainment?), and the piece should be part of that client’s overall content strategy.
What’s the tone? If you have the time, speak to your writer on the phone so they can have a feel for your attitude towards the topic and ghostwrite the article to sound like you.
If not, share with them an article online where you liked the tone, and show them examples of what they define as “professional, friendly, authoritative” because those descriptions can mean different things to different people.
What’s the length? If you don’t tell us, we’re going to make it a standard 600 word post. This is about the longest a post can go before people stop losing interest – this is the average, not a rule. If for some reason you would like the next great American novel published, let us know a word count. Tip: An A4 piece of paper is about 400 words.
What’s the context? Let the content writer know the other blogs you’ve done or the ones you want moving forward, that way, the article can fit seamlessly with the others. Without context, especially with a freelancer, it will look obvious your article is outsourced.
Before getting your words of wisdom out on paper, make sure you have all the information required to have an effective piece of company branding.
Give an example. To make your brief sharper than the fangs of a saber-tooth tiger, link to a similar blog, thought leadership article, website content that you thought was really well done so we have more of an idea of what you’re looking for.
LinkedIn started out as an online resume site, and it’s still one of the biggest resources for recruiters. Over time, it has also evolved into a content marketing platform, serving as a place for businesses to engage with potential clients and partners. So, how can you leverage this?
Tighten that bio:
More than half of LinkedIn’s engagement is on mobile, so tailor your message to be read accordingly. A longer, more flowery summary of yourself might be passable for a resume, but for B2B keep it short and sweet. The recipe for a good bio is:
Some personality
Clear and concise description of your service
A call to action (CTA) for people who aren’t able to send you an InMail.
Example:
Whether through written or video content marketing, I help young companies communicate their vision in the most human way possible.
Do you need more effective content? Get in touch with me directly at [email protected]
Spruce up that photo:
Nice pic from da club… but your LinkedIn profile image should be as professional as possible (avoid cheesy real estate pictures!) The photo you choose to represent yourself and your personal brand is a measure of trustworthiness and professionalism.
Tips for a good LinkedIn photo:
Choose a recent photo. We know it’s not Tinder, but if you’re already misleading about what you look like, it’s not a good start for business.
Forget the metaphorical mountain summit pic, make sure your face takes up at least more than half of the photograph.
Over exposed, blurry, poorly cropped photos are all over LinkedIn. Taking the time to take a proper photograph will actually make you stand out from the crowd.
Beef up your profile:
Now that you have the basics, it’s time to turn your details into a resource.
LinkedIn Pulse: You can’t say thought leadership’ without LinkedIn. Generously sharing your expert opinions and insights is a great way to build trust with your consumer before ultimately turning that lead into a sale. But nowadays there are a lot of opinions out there, and it’s not all being read. Make sure you have a really strong opinion on a topic that can add value to your reader’s life.
Slideshares: If you’re not the most eloquent writer but have ideas to share, use Slideshare. It’s a cost-effective way to get better traffic and ranking on Google. Make sure you have a clear idea of how you want to educate the reader.
Videos: In this crowded market, videos are dominating as the preferred way to consume content. LinkedIn lets you upload directly onto your profile, allowing you to showcase your work. If you don’t do video marketing, upload TV spots you’ve been featured in, your startup explainer video, and event coverage.
LinkedIn is growing as a content platform and it’s the first place clients and investors look to see a cohesive body of your work. Let us help you create content that best content for your profile. Get in touch at [email protected].
In this day and age of social media, the rise of influencers can no longer be ignored. Social media influencers are often a powerful channel for driving engagement. Perhaps, a personal touch is just what a potential consumer needs to make a decision. In this blog, we’ll take you through the definition of social media influencer marketing and how to best use this for your business.
What is social media influencer marketing?
According to GroupHigh, social media influencer marketing is the practice of building relationships with the people who can build relationships for you. Influencers are basically your bridge to a whole new pool of end-users. No matter the size of the following, these influencers will be able to help you reach consumers via their social networks and blogs that your brand may not be able to.
As you can see from this little diagram by Affinio, target your audience through various influencers who share the same following.
From finding the right influencer for your brand to having them represent you, you will need to identify them, market to them, market through them, and then market with them. Here’s how:
Identifying influencers – rank them in order of importance and relevance.
Marketing to influencers – increase awareness of the brand amongst influencers.
Marketing through influencers – using influencers to increase market awareness.
Marketing with influencers – turn influencers into brand ambassadors.
Why social media influencer marketing?
Because a whopping 90% of consumers trust peer recommendations and only 33% trust advertisements!
In the eyes of the consumer, a social media influencer is that cool kid in high school and whatever he or she is into is the next cool thing. Most importantly, there is an authenticity and trustworthiness that comes with your influencer’s recommendation that advertisements lack.
How to get into social media influencer marketing?
Develop and build your relationships with the social media influencers that you think will best represent your brand and reach your target audience. Simply drop them an email with what you have in mind for your collaboration. Here’s how to find the right influencer for your brand:
Find an influencer who is pretty much already an ambassador
That means that the influencer’s content is already aligned with your brand’s message. Look through an influencer’s archived content to find out what kind of consumer they are.
Engagement vs. reach
Your choice of influencer should not only be able to reach a great number of your target audience, but should also be able to engage them to respond, comment and share. The relationship between your influencer and his/her readers should be meaningful and not just superficial.
Look out for authentic and organic content
The more organic the content, the more likely your target audience is to trust his/her recommendation.
The key is to find a social media influencer that allows for a mutually beneficial relationship. And don’t forget, a great relationship between your brand and your influencer of choice will definitely make activating your marketing goals more seamless and effective!
Need help with your social media? Drop a message to[email protected]
With the intense competition for businesses that promote online, the web content you use to talk about your company has to be easily digestible. Here are some key tips for killer site content.
Strong info hierarchy. Before typing your first letter, ask yourself whether the headers on your site are in the right order and easy to find. Depending on the type of company you have, do some research to determine what information people want to know first. If your concept is really complicated, make sure your “About Us” page is within easy reach (i.e. Should what you’re doing come before why you’re doing it?). Today’s app generation is also very impatient; if you’re going to boast about a feature, make sure the reader can act on it immediately by sprinkling calls to action throughout your home page.
Consistency. This is your credibility. There needs to be one style and format to all of your text. If you’re switching from American to British English and the tones of each subject are different, it’s going to look like your content was farmed out to freelancers around the world. If you remember from our article “What is a content strategy”, this doesn’t mean just one blog and that’s it! A content strategy refers to how your content looks as an entire body of work.
Break it up, people. Do you ever just read the first line of a paragraph and wish the rest of it never existed? That normally happens when you have a “wall of words” – an unbroken piece of text that’s normally more than five lines long. This makes people automatically want to skip to the top or bottom of the page.
One sentence paragraphs. The best part about writing for online compared to print, is we’re allowed to have one-sentence paragraphs.
That’s right, you can change the rules.
We went there.
Fragments. Another cool thing about writing for web is you’re occasionally allowed to have sentence fragments because the web content should be conversational. Use these wisely, otherwise your blog is at risk of reading like a tumblr account.
Economy of words. “So, there was this guy who had been going over to the back of the store to get boxes” vs “This guy got boxes”. Feel the difference? Imagine every time you’re writing for the internet, you get fined $1 per word. Use your words wisely, because the more wordy, the sooner your reader will lose interest.
Killer headlines with keywords. We know, balancing between a catchy title and making your content SEO friendly is tricky, but if it comes down to the two, always pick a clicky title. Think about creative ways to phrase your story. Instead of “Speedo cup sales increase in China,” how about, “China’s economy isn’t the only thing getting bigger”?
Connect. Write about issues that are concerning your audience and make sure your content connects with other people. Content isn’t just content anymore – your content can actually come alive. Don’t be shy to imbed posts, share, tweet at someone, and make it easy to connect your media.
Make it easy to scan. Upon first skim, can the reader figure out who’s doing what, when, where and how? With first time bloggers, there is a tendency to yammer on about your internal thought process. That’s alright, just delete it all once you’ve figured out your point and place it at the top of your paragraph.
Don’t miss a Call-To-Action. Now that you’ve proved you can truly help people, it’s your chance to direct people to the next step. Don’t let your reader leave the page without signing up, subscribing, sharing, commenting, clicking, or coming back.
Media events are a crucial part of the work we do at Mutant for clients both big and small. From intimate food tastings to large festivals, we’ve done them all. Much more than just a boozy knees-up, a well executed media event has the ability to build the hype and momentum needed to give a campaign gravitas.
Once the event has been decided on, the venue booked, budget confirmed and itinerary planned, all you now need to do is get the right people attending. It’s harder than you might think when you consider that your event is just one in an ocean of other media engagements.
Here are some of the most important do’s and don’ts to ensure that no seats go empty:
DO – Think about who makes the list.
It’s not just about going for numbers. You need to ensure that your ultimate campaign objective is front and centre of everything you do, and that starts with knowing who you want to attend.
You should always have clear objectives. What is your event trying to achieve? Media coverage? Lead generation? Having a clear objective helps decide the kind of target numbers you should aim for. Decide all of this before you pick up the phone.
Small-scale intimate events like food or drink-tastings mean you have to be super selective about who you invite, otherwise you risk compromising the quality of the event. For a small intimate event you want ideally no more than 10-15 people. This allows you and/or your client to spend quality time with each of them. If lead generation is your aim then you want media to come in droves and don’t need to be too picky. 30 or more would be ideal for this although bear in mind that the size of an event space makes a big impact on how busy an event feels.
DON’T – Ignore the plus ones
This can seem counterproductive and a waste of budget but members of the media are actually just like you, with social lives, and friends. Torn between a work event and dinner with a friend – many would choose the latter.
If bringing a partner or friend sways their decision, then think about how important their attendance really is. If the cost of an extra ticket means that an influential journalist comes along and writes a full page feature, then it is money well spent in the long run.
Talk to the journalist, see if they have an angle in mind and help them find one if they dont. If you can bring them to the point where a story angle is already well formed in their head, then you can be more confident in justifying the extra expense of a plus one to your client.
In the end, use your discretion. Is the potential coverage worth an extra seat? If so then do it.
DON’T – Be afraid of hand-holding
It’s simple – make it very easy for the media to come along. This can range from sending comprehensive written (or even video) directions to find the event space, to organising their own private parking space (I actually have had to do this before). Think long-term, you want this to foster a lasting relationship with the media. Try to delight them as much as the client and they will trust you as a source of a good story, and come back again.
DO – Think Willy Wonka.
A bit of mystery and intrigue goes a long way.
Spill the beans from the start and the media little incentive to come along. The event needs to provide some exclusive value to them whether it be an interview opportunity, an announcement or an experience so always explain the value that this event will provide them. This is why we generally avoid providing the menu for a food-tasting beforehand, so that the media arrive curious. It’s good to find a balance between telling them the information they need to know, but still keeping a bit of the mystery alive.
The “About me” section in your professional Twitter profile is like a little digital business card. It’s one of the first things that comes up when potential customers search for you, so when writing your bio, think about your ideal client and how you can explain how you can help them.
Here are 3 key things to keep in mind with your Twitter bio. We’ve paired our tips with tech companies that nailed theirs.
Have laser focus
What are you a master of and how can you help? An overly descriptive explanation of many things your company does doesn’t sound reliable. State the key skills or services you’re are really good at and say why you’re qualified to gain their business.
Likewise, if you’re an individual, listing off a bunch of professional fields you’re into will make you sound like a jack of all trades and master of nothing. i.e. “Writer, yoga instructor, DJ, singer, tech genius, ad tech expert.”
This bio from travel data analytics company, Sojern sums up what they do succinctly:
Write to attract leads, not followers
Followers you can buy, engagement you can’t. Don’t hard sell on your bio, make it conversational. If you can’t think of one, imagine how you would introduce your company to a stranger at a conference. Hammer in your key messages and keywords. Then, leave enough space for a call to action with your contact.
Check out this bio from Eyeota:
Lay off the superlatives
Likewise, don’t over compensate. Are you really “The world’s leading…” with just 300 followers? Twitter has only been around for a decade, but it’s already riddled with cliches. It’s better to be understated than exaggerate. If you’re an individual doing a professional bio, for cliche sakes don’t be a “guru”, “junkie”, or “ninja” of anything.
Here is a perfectly understated bio by one of the world’s most successful startups:
The square bracket takes the smoothness out of the bio, just pretend it’s not there.
Beyond Twitter, have consistency across social media channels, but change your tone. LinkedIn is business, Twitter is engaging with strangers, and Facebook is about friends – but everyone is a potential client. Don’t have the same tone for each platform; pick a key consistent message you really want to push and repeat its in each bio.
Most of all, have fun with your Twitter bio! Here is our personal favourite Twitter bio:
Stand out from the crowd and let us help you create an amazing bio. Contact us at [email protected].
More and more companies are starting to subscribe to happiness as a business philosophy. These firms are focusing on happiness from the inside out and with happiness comes creativity. In our industry, creativity is a crucial element when it comes to creating content or communicating information and strategies. A happy employee is one that is productive and engaged, and owns their own tasks. Similarly, creativity is stimulated in a productive and engaging environment.
There are many solutions to achieving happiness for oneself, and here are just some which you can also implement at your workplace:
1. Take a breather. Go for a walk!
According to Stanford study by Opezzo and Schwartz, walking triggers a free flow of ideas and improves work performance by an average of 60%. And even after your walk, the positive residual effects can still be felt long after you are back at your desk!
2. Spend your money on experiences
This Harvard study, aptly titled ‘If Money Doesn’t Make You Happy Then You Probably Aren’t Spending It Right’, tells us to spend our money on experiences and not on things if we want to be happy. Simply because 83% of people mentally revisit their experiential purchases more than material purchases. You remember exactly how you felt the first time you had a cronut on the streets of New York City and when you rode a donkey up a hill in Santorini, but do you remember how you felt when you bought that Prada bag?
Staff lunches, employee days and events can all create a feeling of gratitude, and the friendships created as a result will make for happy employees in a happy office!
3. Control over your own workspace
By allowing employees to have more control over their workspace, productivity can be increased by up to 32%! Read all about it here. You never know how much more you can get out of your employee when you allow them to decorate their work desk however they like with limited rules.
Focusing on employee satisfaction and happiness can provide great returns for the companies who have hopped on board the happy train. Jump on, and we will see you on the other side!
Writing one epic post isn’t enough anymore. In order to reap the benefits of a content marketing strategy, you need an entire body of work that serves to tell your brand story to the right audience, while adding real value to their lives. Tricky, isn’t it?
There isn’t enough word count to wax on about how disruptive your company is, so focus your message around what your company can do for its target audience.
Why is content marketing so hot right now?
The offline world has moved online – from booking a taxi or a housekeeper, to fixing a light bulb or searching for holidays – and people are receiving too much information. Ad blockers are making it harder than ever for display advertising, so smart and creative content marketing is the solution to all of this.
A strategy isn’t simply sending out a company-wide shout-out for a blog post. It starts with a goal and an overarching theme over a longer period of time.
For example, content you need to think about might include:
Your Twitter Bio
Your LinkedIn Summary
LinkedIn account and activity
LinkedIn Pulse strategy
Website copy and tone
Thought leadership articles
Over the next few articles, we will go more into depth on individual content pieces. Stay Tuned!
Need help with your content strategy? Drop a message to[email protected]
Content marketing works, but there’s too much of it out there and engagement is dropping.
The world of content marketing is saturated and people only have time to read insightful articles tailored just for them. This is what we do at Words.
We help businesses engage professional copywriters for services ranging from website content to proofreading and editing. Our parent company, Mutant Communications, is a leading public relations and content marketing agency. However, the digital consumer is evolving, so we’re adapting with a site solely dedicated to your Words.
So, why should you trust us with your content?
To save you time, Words Content Manager, Jane Leung, sat down with Words CEO, Joseph Barratt, to grill him on why clients should be using our service.
JL: Joe can I bother you for a sec?
JB: Well, I’m actually-
JL: It’s about Words!
JB: Oh, what’s up?
JL: Can you tell me why you started Words? How does it differ from what we do at Mutant?
JB: Well, Words is targeted for clients who need ad-hoc and on-demand content. It’s for businesses who don’t necessarily want to jump into a full-blown PR package immediately, but could still use the wit of our wordsmiths to better articulate their brand messages.
JL: Sounds good. Remind me why we’re the best again?
JB: The content at Words can be produced quickly, with an average turnaround of 3-5 days. We only use in-house, experienced former journalists and media professionals like yourself, who know how to research content to help brands scale their content marketing strategy.
JL: What’s special about Words?
JB: You tell me, you’re the Content Manager
JL: Well, we’re real human beings writing words for real human beings.
The concept of personal branding has been thrown around the web a fair bit in the last few years. But how much do we actually know about it? What does it mean? Why would someone need it? And how do we create it?
Put simply, your personal brand is how others view you and what they associate you with. Think about your favourite (or least favourite) celebrity, and then ask yourself why you like them. Or, why do you dislike them? Essentially, it all comes down to the image and aspects of their lives that they put forward for us to see. In the celebrity world, personal branding is a very strategic game –their brand is how they get work and become successful. We could all learn a thing or two from them.
My personal favourites include Jennifer Lawrence and David Beckham.
Over the past 12 months, Jennifer Lawrence’s profile and career has simply skyrocketed. With leading roles in some of Hollywood’s top blockbusters, Ms Lawrence is the talk of Tinsletown. She has worked so hard to create this lovable, girl-next door image for herself. She loves pizza, she loves wine and is just an all-round cool chick… an ideal friend. We feel we can relate to her on a deeper level, and as well as her killer acting skills, she is an absolute delight in interviews and on the Red Carpet.
Watch this video – she’s fantastic:
But what’s important to know, is that her publicist plays a key role in what we think of her. Her team will strategically craft what she says and how she says it and through this, she’s clearly shown us all that she has brains, beauty and great banter!
On a similar level, we have David Beckham. I know I’ve written about him before, but he is seriously on point when it comes to his personal branding. Ex-football superstar, husband to Posh Spice and loving father of four beautiful children – life as Becks seems pretty darn sweet.
I was watching a documentary the other night called Into the Unknown. It was about his recent travels into the Amazon where Becks and his three good mates rode through Brazil’s remote lands on their motorcycles. The footage delved into a side of him that you don’t normally see, but what stuck out to me the most was the footage and commentary surrounding his family.
Becks heavily brands himself as a devoted family man and in the documentary, they made room to show him emotionally reading some letters from his children and placing pictures of Victoria and the kids on his bedside table. He also made a point to say that he carries family letters and pictures everywhere he travels.
Then it got me thinking – of course his PR team made sure that this was clearly shown. Beckham’s team have found a sweet spot, and have trained him to portray this everywhere he goes. And because of this, the Beckhams remain a global power couple, and have done so for at least the last ten years! They are the ideal couple – classy, sophisticated and timeless!
Through great personal branding, celebrities create a myriad of opportunities for themselves, ranging from endorsements, to top movie deals, right through to all sorts of collaborations. They are selling their ‘personality’ to better their careers.
So what about the corporate world? In an ideal world, everyone should have a strong personal brand. We should always be looking at creating new and exciting opportunities for ourselves.
Personal branding is a result of who you are, what you stand for, what you want to be known for and how you express yourself. The trick is to be strategic with the information you share with your target audience and how you position it.
Here are three quick ways to help you make a brand for yourself:
Discover yourself
Like a company brand, a personal brand should also have a clear set of objectives, goals, interests and areas of expertise. Work out what you want to be known for and where you can contribute – what is your niche?
Once people know who you are, they will begin to identify you with a specific area of understanding or expertise. You will likely be the go-to person for industry commentary and knowledge.
Create your brand
The next step is to create your brand. Start by having an online presence. LinkedIn, for example, provides a great platform to share your pearls of wisdom and connect with like-minded individuals. Set up a website or blog, update your resume, partner with businesses or industry groups that align with your values and remember to assess your wardrobe – your image counts.
Share your personality
So you’ve decided how you want to be perceived, now it’s time to show the world what you’re made of. Start writing content, secure relevant speaking slots, introduce yourself to the media and any industry groups, network with relevant people, and contribute your knowledge to topics that you specialise in. Essentially, become a thought-leader in your field. It can do wonders for your personal opportunities but also for the company you work for, or the brand/s you align yourself with.
If you need help building your personal brand please get in touch with us at [email protected].
We’re in the business of shining the spotlight on other businesses. So to do a little research, I watched a documentary on sixties Hollywood talent agent, Shep Gordon and learned a thing or two about what it takes to make other people famous.
It’s alright if you haven’t heard of him, that’s his job – to make other people famous.
In the documentary Supermensch: The Legend of Shep Gordon you see the talent manager’s chain of life events unravel, and along the way, I picked up tips on about how he successfully managed the world’s most famous personalities at the time. If iPhones existed in the sixties, Jimi Hendrix, Dalai Lama, Janis Joplin and Alice Cooper would be WhatsApping him on the regular.
Here are the qualities that separate a novice from a true PR professional:
Mr Nice Guy wins
Professionals who work in public relations have a clear swagger to them. They have the magical ability to smooth over gaffes as if they were all part of the act. But PR agents don’t need to be overly polished snobs like Samantha from Sex and the City. PR is one of the few jobs where being nice actually gets you everywhere.
Shep’s was the king of normcore style. He was low-key, if not a little Terry Richardson-esque (sorry) in the wardrobe department. But he was known for his amazingly warm demeanour and was super easy to get along with. This is what matters in PR. Keeping it real gives you an edge.
The sky’s the limit.
Shep had the most out-of-the-box ideas for PR stunts. He invented the concept of ‘celebrity chef’. He was the first to introduce top chefs to the entertainment industry – inviting them to appear on shows and act as ambassadors for cooking products. There are many avenues that go beyond traditional media to achieve brand awareness – he went against the tried and tested method and achieved one of the best strategies to reach out to the crowd.
Take risks – it’s okay in PR!
When getting truly creative, you always have to take a risk – it is a make or break situation that can get people talking. For Shep, any PR was good PR.
The American agent came up with a PR stunt in London, staging a breakdown of a huge truck in Piccadilly Circus, displaying a risqué photograph of a nearly naked Alice Cooper, his modesty preserved by a strategically placed snake. The streets went wild, it literally stopped traffic. Everyone wanted to know who Alice Cooper was.
Get social (offline)
You need to be a social person to be in PR. You need to be comfortable around people and have confidence. If you’re not a social butterfly, it’s time to practice.
Every chance you get, sign up for gallery openings, networking events, after parties. Being around new people makes you more aware of how to manage different personalities, and make new friends.
Be genuine
You’ve heard it so many times – but you hardly find sincerity and genuine people, especially in the PR industry. We get flak for always wanting something in return – a piece of coverage, or a pitch. Stop this stereotype and try meeting people without a motive – have a genuine interest in the other person and always make sure to ask them about themselves before blabbing about the client you want to promote.
In a Forbes article about him, Shep was quoted, “What’s really important for me is to do compassionate business.” We need some love and compassion – and it can start with PR. It is a tough job, but Shep reminds me about how amazing it can be when done right.
#PR4EVA
For help on making your business shine, get in touch with us at [email protected]
