Bakalaki logo Mutant Communications

Bakalaki

Consumer

THE GOAL

As a newly-launch restaurant in Singapore, Bakalaki wanted to announce the restaurant opening in May 2017. With a very competitive dining scene in Singapore, the Greek restaurant wanted to communicate their posting and offering to media and consumers across a variety of media platforms.

THE PLAN
Mutant Communications helped to open Bakalaki’s door, inviting both the media and public to taste the rich Greek culinary offering. We helped to organise tastings and events in order to present the unique offering of Greek wines, beers and food to the local media, announcing the launch of Bakalaki Greek Taverna. During and following the launch, Mutant helped to initiate and manage partnerships. Supporting Bakalaki’s marketing, we also handled the restaurant’s social and digital management to further promote the launch. Understanding the authentic Mediterranean experience, we also aided Bakalaki in developing and designing marketing collaterals for both the restaurant and events.
THE OUTCOME

The communication of the restaurant launch was a¬†success with 0ver 50 media placements across lifestyle, F&B and business publications. As part of the on-going retainer, Mutant Communications continually helps to coordinate all media drops and external enquires, including a partnership with Shopify. Handling the restaurant’s social media efforts, we managed to grow the social fan base organically to over 2,600 in 3 months.