As a newly-launch restaurant in Singapore, Bakalaki wanted to announce the restaurant opening in May 2017. With a very competitive dining scene in Singapore, the Greek restaurant wanted to communicate their posting and offering to media and consumers across a variety of media platforms.
The communication of the restaurant launch was a success with 0ver 50 media placements across lifestyle, F&B and business publications. As part of the on-going retainer, Mutant Communications continually helps to coordinate all media drops and external enquires, including a partnership with Shopify. Handling the restaurant’s social media efforts, we managed to grow the social fan base organically to over 2,600 in 3 months.