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Technology

THE GOAL

Mutant won the rights as a content provider to Facebook in February 2017, after several years of Facebook having exclusively worked with one of the big global agencies. What began with a standalone project turned into multiple projects for more than 10 teams regionally.

THE PLAN
We work with Facebook on an ongoing base with multiple teams across the region. Mutant has been creating presentations, case studies, blogs, playbooks and other content needs.
THE OUTCOME

Mutant helped to develop over 60 case studies for Facebook clients, produce over 20 sales presentations used across APAC, and created multiple playbooks for vertical teams including beauty and tech. We also created content for a new microsite, helped to develop key vertical messaging, and wrote over 50 blogs used across the region, including the Facebook ‘She Means Business’ initiative led by Sheryl Sandberg.