PR is evolving, and so should you

The way we communicate has completely changed over the past decade, including the concept of Public Relations and the way we do business. Recent office chatter brought up stories of how things were done back in the day. All media clippings were processed in-house and keeping a media list up to date was a job on its own. Today we outsource these services that helps us focus on what’s important.

In a rapidly evolving industry, there is no place for complacency. PR professionals should develop a hunger to learn more and become a specialist in the field. The ability to write an impressive press release and put together an amazing pitch is no longer good enough. The scope has moved far beyond drawing up a media list, writing a press release and following up. In order to make an impact across all platforms, we now have to focus and build relations with key media in the digital and social space. PR professionals or agencies that are not evolving with this landscape will be left behind.

Clients are expecting more. They want to be relevant and make an impact where it matters most. Here’s how PR and marketing can adapt to meet clients’ growing needs and demands.

Access to information in the palm of your hand

Unless you’ve been living under a rock for the past decade, the way people access information has changed entirely and continues to change. Your target audience have gone from readers to users. Information is readily available to anyone, everywhere, at any time. Make sure you change with the times and keep content interesting, relevant and easy to consume. Check out our blog 3 ways to help bring your content back to life for some tips!

Find the right influencers

PR professionals and brands still dismissing influencers and bloggers as real content creators are committing professional suicide. Influencers are the most connected people today. Their devoted followers trust what they say and many influencers have larger followings than many media outlets. Collaborating with an influencer in your industry is a great way to get traction and interest in your brand or product. A word of caution though — don’t go in blind, it’s important to partner with someone who is relevant and authentic to your audience and brand.

Learn a new skill

The PR scope is getting wider and clients are demanding more. To be able to keep up with the demands, learn a new skill, understand how digital platforms work – it’s the only way to improve your offering.

Content

Content is and will always be king. Having the ability to create compelling and shareable content will make you indispensable. Learn the art of writing for various platforms. Know your audience and create captivating content that will get people talking. Great content adds value to SEO efforts and it encourages engagement, which means your content or brand will be seen.

Public Relations will always be about storytelling and being able adopt a forward thinking approach to how we achieve our targets.

Need help telling your story? Drop us a message at [email protected]

Small fish, big pond. When to outsource your marketing

Whilst almost everyone can grasp the basics of marketing, what does it take to really shine?

The overarching goal for most businesses is to expand and grow, though when it comes to marketing, too often there is a shortage of time and resources to figure out the most effective digital, transactional, and diverse strategies. Sure, you can try do it all yourself but that could lead to poor quality, potentially harming your business. And what a waste of your productive time and money that would be!

Hiring an agency to give you a hand is no longer exclusive to bigger shops, in fact, it is a lot more common than you think for small to medium size businesses to call in some experts to give them the boost they are looking for.

First and foremost, you get a VIP pass to expert industry knowledge. The benefits are immediate. A great marketing agency is not only up to scratch with marketing technologies and how to make them work for you, they also have the experience of doing it for others. This could give you the edge you need and saves you scrambling to play catch-up with competitors.

Secondly, putting your marketing in the hands of specialists, means your marketing won’t suffer due to staffing issues. Consistency is key when it comes to successful marketing, especially online – if not, Google will notice flows in your content production. Nowadays, all it takes is for your in-house marketer to go on holiday or have a sick day to affect the smooth running of your output. Outsourcing simply keeps the consistency despite what may be happening in the office. All the while, you get to focus on what your business does best. Working with the right agency not only means being up to date with latest technologies, it also helps to know where your target audience is and what systems are best suited to tap into them. All you need to do is sit back and watch your market grow with the trust that this is being done for you.

Outside knowledge from working with an agency can bring you and your business numerous benefits that you may not have considered; fresh eyes, new ideas, industry expertise and technology know-how. Skype, for example, used a team of developers in Estonia to build out their business when they first got started in 2003, leading to a buy out with Microsoft in 2011 for $8.3 billion USD. Slack is another company that has seen great success outsourcing design in its early days.

Last, but certainly not least, brand monitoring. Outsourcing your marketing function shouldn’t be a one-trick pony. A dedicated and proactive agency should be continually optimising your marketing efforts. The world is a competitive place for brands big and small, and it is crucial to lower your risk of market stagnation. Brands need to be up to speed, consistent, as well as creative with their ideas. Having a great marketing campaign but not the strategy and monitoring in place is a slippery slope for brands. However, an agency will constantly try new things to keep your business on trend to deliver agreed-upon goals.

Sound good? But where do you start. Choosing the right agency for your business can be mind boggling and full of people trying to sell you something without your objectives in mind. Find an agency that understands your brand and is willing to take the time to work out the best strategy for your business.

If you want to discuss your business potential, big or small, drop us a message at [email protected]

 

Fall in love with data to shape your content marketing strategy

The first thing that often comes to mind when someone mentions content, is creativity. That’s almost true – great content is indeed dependent on creativity, but it’s also reliant on data. Data helps guide content towards the next best direction. After all, brands aren’t just shelling out money for nothing – they want to see value and ROI.

Data should never be an afterthought. It should be looked upon as an integral part that can help a business angle its content to accurately reach their audience and drive results. 

So if you’re having trouble filling up your content calendar, look to your data set first. It’ll give you access to the latest trends and insights  – and as well a whole new mindset on how to approach your content marketing strategy.

Here’s where to start:

Step 1: Do your research

Kick off with extensive research on the external data that’s available to you out there. Start with these:

1. BuzzSumo

BuzzSumo is great if you’re looking to see which specific keywords/topics are trending. You’ll also be able to see the number of social shares and engagements a particular topic has received. You’ll be in luck if the topic you’re writing about is already trending.

2. Google Trends

Always wondered what people are searching for on Google? Here you’ll find market-specific trending searches and search interest in various topics/keywords.

3. Twitter

Twitter makes it really easy for you to look at what is currently trending – just look to the left on your homepage and you’ll see the number of tweets each trending hash-tag has received. You’ll also be able to view market specific stats relevant to your preferred location.


4. Instagram

Instagram doesn’t quite have the same function as Twitter, but if you tap on the ‘Explore’ tab in your account, you can see what’s popular. Keep in mind that this is tailored according to your behaviour on Instagram, so the results won’t be an accurate reflection of what is truly trending.

Another feature of Instagram is hash-tags. Hash-tags with the most number of posts attributed to them signify popularity. Movements or trends that start on Instagram will usually use a unique hash-tag to group all related posts together as well. For example, take a look at Jamie Oliver’s #MeatlessMondays. Since this began, hordes of other food bloggers and enthusiasts have jumped on the bandwagon to produce related content.

If you’re unsure what hash-tags to use? Check out this link. However, it’s always important to keep your hashtags relevant to your content. For example, don’t hash-tag #dog if your photo is about baking.

5. Facebook

If you’re on Facebook’s mobile application, you’ll be able to see what’s currently trending through a quick tap on the search bar. This mostly changes everyday so if you see recurring topics that have remained on this page, you’ll definitely want to try and angle your content around that.

 

Step 2: Look deeper into your existing content


Recommended reading: When was your last content audit?

Now that you know what topics people are talking about, you should now take a look at the other side of the coin. An internal content audit will give a deeper insight into how well your current content is performing. This is where you’ll find out what your audience likes, and what they aren’t really receptive to.

For starters you can take a look at your website analytics and social traffic.
Website analytics

Google analytics is a nifty tool for any content marketer out there. Simply set up your  account and copy the unique code on your site (if you aren’t sure how to do this ask your web developer). This tool will offer insights on your web traffic and referrals – you’ll also be able to identify your most popular content pieces in terms of views, time spent and bounce rate.

Social traffic (Facebook, Instagram and Twitter)

1. Twitter Analytics – this can be found on the top right portion of your account.

Here you’ll find tons of useful data, including Tweet impressions, profile visits, mentions and follower growth. You’ll also be able to export these analytics into a useful Excel sheet so you can match these numbers together with other data that you’re analysing.

2. Instagram

If you’ve linked up your Facebook page with your Instagram account to get a business profile, you’ll get access to useful data including number of impressions, reach and engagement for each Instagram post. Simply go to each photo and tap on ‘View Insights’.

3. Facebook

Facebook has a really intuitive way of presenting data. Simply go to your Facebook business page and click on ‘Insights’. This tab will tell you everything you need to know from the thousands of people you’ve reached to the number of people that have liked/un-liked your page in the past month.

For starters, click on ‘Export Data’ and exporting ‘Post Data’. This will show you key information on individual post, such as reach and engagement. But of course, feel free to play around with your Page insights – there is a lot there to explore.

 

Step 3: Set your KPIs

Now that you’ve extracted your internal and external data, the next step is to set your KPIs. With all of your previous research in mind, you should now have a clearer idea of what a good result looks like, and what doesn’t. This would then set you up to decide on achievable and realistic KPIs. Here’s some ideas for realistic goals you can set:

Web traffic

In Google Analytics, you’ll want to set your goals based on your past sessions, new users and page views. If you’re slightly more advanced, you can break the data down to the different channels where your traffic comes from. For example, finding out where the majority of your web traffic comes from, i.e.Google, Facebook, Twitter, Newsletter etc.

Engagement

One of the biggest issues that content marketers face is driving engagement from their audience. Because you’ve already done your content audit, you’ll now know what numbers signify a good engagement rate.

On social, you could set goals based on reach, impressions, engagement, link clicks, comments and shares. On your website, you may want to work on improving lead generation from newsletter sign-ups or free source downloads through your content.

Getting started on a content marketing strategy can seem daunting because there are so many factors to consider. But take it one step at a time and it’ll no doubt pay off.

And finally, in the wise words of David Welch, Former Adobe VP of Marketing Insights & Operations, ‘Creative thrills, but data pays bills’.

 

If you need help in shaping and executing your content marketing strategy, drop us a note at [email protected].

 

Better together: Content Marketing and SEO

If you find yourself asking whether you should focus more on search engine optimisation (SEO) or content marketing, I’ll help you out by saying the answer is both. While both have their fair share of  benefits, it doesn’t mean one should be cast aside in favour of the other. Instead, they should be considered as two different things that compliment each other to help your business stand out online.

But first, before we see how they can be integrated, let’s take a look at what they mean individually.  

SEO

SEO is a technique that uses keywords to help search engines find and rank your website higher in the search results.
It involves understanding the keywords your audience use in their search process, and placing them in your site to make it more relevant, hence pushing your site up higher in the search rankings.

Content marketing

Content marketing involves understanding what your target audience needs and coming up with content ideas they would be interested in reading. It’s essentially creating content that informs, educates and inspires readers, as opposed to a direct sales pitch.

For a better idea of things, think of content marketing aiming to engage the human reader, whereas SEO aims to “engage” the search engine indexes.

A beautiful blend

Having quality content but without the SEO groundwork can be a waste of your efforts. Unless you have a great content distribution strategy in place, it’s likely your pieces will get lost in the large digital jungle. Likewise, having good SEO but no quality content can result in little repeated visits. Using both tactics together results in optimised content that hooks more visitors and keep them coming back for more.

So how do you go about doing that?

  1. Research relatable keywords to your business
  2. Research the problems your target audience face
  3. Create original content of quality targeted for those problems.
  4. Insert your keywords

TIP: Remember to write for people first and then focus on search engines. Don’t go overboard with your keywords as readers will find it odd and your pieces will lack flow.

Tailor your content

You want your content to be detailed and provide actual solutions for your audience. For example, when you search for ‘best external hard drive’, the top results show reviews, guides and forums – not the actual product pages. Personally, I always like reading discussion sites to help me decide which brand to to buy, and Google is aware of this search behaviour, since it’s reflected in the results.

seo and content marketing

These days, people want information that solves their problem, and not just a sales-orientated product page. Use your keywords sporadically to benefit Google but also to engage your readers – this is key.

Implementing both SEO and content marketing strategies means you’ll be reaping the benefits, and easy-to-find found content that’s worth reading and sharing, keeps people coming back.

Drop us a note at [email protected] and we can help you structure your content marketing campaign.

4 ways to convince your manager to adopt content marketing

Exactly two decades ago, Bill Gates predicted the power of content marketing, writing an essay on “Content is King”. We’ve been hearing this mantra ever since. It’s not exactly without reason, because content is driving the internet now. The most visited websites are full of great content and for a business, this opens up many opportunities to attract valuable leads. Producing quality content relevant to your audience demonstrates your company’s knowledge and expertise, and positions you as a thought leader. When executed correctly, it helps build brand trust, awareness and a positive reputation.

Now you may know this but…what if your manager doesn’t hold the same belief?

It could be down to a lack of education or understanding and it can be frustrating to get them on the same page.So, here’s how to convince them:

  1. Angle your pitch

You know how a convincing pitch is prepared to woo a prospective client? Yup, so apply that same principle on your manager. Tell a story, find common topics, and relate it to how content marketing can help them with their job and drive the business forward. Let your manager come to his or her own conclusion by asking if their recent purchases were made based on obvious advertisements, or after reading opinions, articles and reviews.

  1. Target business goals

Familiarise yourself with the company’s business goals, and demonstrate how content marketing aligns with the business objectives. Besides the (obvious) potential increase in revenue, demonstrate how the goals of traffic growth, business leads and good customer experience can be achieved with content marketing.

  1. Offer solutions

Find out what problems your target audience faces, and come up with a few content ideas to show how your business can address these questions. This step combats any reservations managers might have about the business being too “boring” to generate interesting content.

  1. Be prudent

While it’s good to show your boss the many benefits of content marketing, you do need to explain this is a long-term strategy that works on building brand awareness and reputation.

It’s not easy persuading a superior, but hopefully with enough preparation, your manager will jump on board the content marketing train by the time you leave the meeting room.

 

Now that your boss has converted, drop us a line at [email protected] and let us help you drive your content marketing campaign.

 

5 brands that are slaying video

According to an article published by TechinAsia last year, 100 million internet users watch online videos every day and 64% of them are likely to buy a product online after watching a video.

Today, you can view videos not only on YouTube, but on Instagram, Twitter, Facebook…and the list goes on. Likewise, brands are able to upload videos directly onto these platforms without a host. However, many brands recognise the opportunity of creating a YouTube account in order to reach out to its 1 billion users.

We won’t be giving you a list of reasons why you should be creating video content as we all know this is important, instead here are some superb examples of brands who have mastered the art of video marketing:

Apple

Notice how it doesn’t scream, “BUY THE IPHONE NOW”? Instead, this short 15-second video is clean-cut and simple, perfect for Apple’s minimalist branding. This straight-to-the-point video by Apple is part of a series that merely exhibits what the iPhone’s camera is capable of capturing but well, it has us sold.

Tastemade

You’ve probably seen countless of Tastemade videos on your Facebook News Feed. And we’re also certain you’ve stopped to watch them at least once. What makes these recipe videos so engaging? First and most importantly, they’re sped up. In today’s fast-paced digital world, the last thing we need is to watch someone whisking egg-whites till stiff-peaks form. Second, they’re shot in high definition and against a mirage of colours – easily capturing the audience. Lastly, these videos are fun and shareable. You want your videos to be watched, liked and shared by as many as possible because it essentially increases your reach beyond your own pool of followers.

Dove

Renowned for being the first few brands to use video to raise awareness of beauty and body image, Dove’s YouTube profile is categorised into different series, with its most recent one being the #MyBeautyMySay stories. The idea behind portraying “real” beauty is good, but leveraging on video campaigns to carry it out is brilliant. Dove’s ambassadors are regular women. Although the videos may be cut and edited, the women’s body-types and emotions are real and raw.

Blendtec

The Blendtec’s videos are fantastic! They are funny, innovative and out of this world – who would even think about blending selfie-sticks? Blendtec’s confidence in their products gives them an added advantage because again, you can’t fake it on video. “Will It Blend” is a flashy series that demonstrates the power of Blendtec’s blenders. Conveying this via videos on YouTube created a fan base for the company and its products and this is certainly a lesson many brands can learn from.

Ben & Jerry’s

Doesn’t this video make you want to grab a BRRR-ito from the nearest scoop shop, especially in Singapore’s sweltering heat? Ben and Jerry’s YouTube videos slay – they not only introduce new flavours on their channel to create suspense amongst their fans, but they entice viewers to buy their pints through short recipe clips that are simple and hassle-free.

Establishing a YouTube channel for your brand is great because it acts as a host platform for you to share your videos on other social media platforms like Facebook. At the same time, you can create and share incredible videos without a YouTube channel. Remember that your videos should always convey your key message in a subtle manner. Videos should be quick and to the point, and the key is to inform, educate and inspire. You want to create sharable content that also draws on consumers emotions.

Need help with your content? Drop a message to [email protected] 

 

Mutant Content Marketing Agency Singapore

5 simple rules for using #hashtags

Before 2007, no one would’ve imagined that the hash symbol, most commonly used to denote numbers, would become such an incredible part of social media.

Put simply, hashtags are used to categorise content and make your own content discoverable amidst an overwhelming load of information. They allow brands to reach out to a very specific target audience who are interested in your content and would like to be a part of your network.

The hashtag is one of the most effective search functions on a multitude of social media platforms – but only when used correctly. Here’s our tips to make the most of your hashtags:

Different platforms, different purposes

Most social media platforms utilise hashtags to organise data and provide a more seamless social media experience. However, each network has its own unique way of optimising them. For example, ‘trending topics’ on Twitter are based on the number of times a particular hashtag is used and on Instagram, hashtags take you to pictures of the same subject.

Be clear with what works for each platform, otherwise your efforts will be pointless.

Go unbranded

Trust me, you don’t need to hashtag your own brand to be noticed. Keep up with the latest trends by monitoring what your target audience are saying – events and occasions such as #Ramadan, #NationalFriendshipDay or #SharingisCaring. But remember, stay relevant. Don’t hashtag something that happened last week. Social media trends change at lightning speed, and so should you.

Here’s a great example from Dominos:

Dominos Post with useful hashtags

 

What goes better with football than pizza with your mates? Dominos leveraged on #CopaAmerica16 to offer its audience a special discount.

Here’s one from Sephora:

Sephora Twitter hashtag

Although they may not be directly selling anything in this post, cosmetic giant Sephora received a lot of attention with the hashtag #NationalBestFriendsDay.

 

Hashtags < words

The rule here is to never have more hashtags than words. Too many hashtags make it difficult for users (and yourself) to understand. Don’t spam, you look desperate for likes.

In the case of not being able to insert hashtags into your sentences, you can always add them in at the end of your caption. This post from Fresh is a great example of how to use hashtags effectively in an Instagram caption:

A great example for using Hashtags in an Instagram post

The key is to choose hashtags that are relevant to your brand.

Simplify, and simplify again

Don’t hashtag #every #single #word #in #your #caption. Be selective and choose hashtags that best describe your content. If you can weave them into your caption without it looking like spam, do it to minimise the number of characters (in the case of Twitter).

National Geographic gets it right in their captions on Instagram. They simplify the hashtags to focus on the main subjects of the picture.

Content marketing and social media example on Instagram

Follow the discussion

Your hashtags should be #searchable. You don’t want your post to be buried under another 350,986 posts with the same hashtag. Instead, create hashtags that have a purpose. You want to be able to click on them and scroll through what your consumers are saying about your brand, engage your audience and strike up meaningful conversation.

Reply to tweets, whether they’re good or bad, like your followers’ pictures on Instagram and comment on their Facebook posts, especially when they are relating to your brand. These small actions can create brand loyalty and increase your customers’ lifetime value.

Hashtags are one of the best ways to understand your audience on a more personal level. You’re missing out on a whole lot if you’re not already capitalising on them in your social posts!

Do you need some help getting your social media into shape? Get in touch with our team of experts at [email protected].

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Distributing content to the right people

Great job! You’ve created a lot of content that’s just waiting to be read. Now the next step is to identify what you want to share, how and when.

Suggested read: Content Distribution 101

Ask yourself these important questions:

  1. Why are you sending out content?
  2. How will it support business goals?
  3. Who are you targeting?
  4. What can you offer your target audience at each stage of their journey?
  5. How will you be different?
  6. How will they find the content? Where will you publish it?
  7. When and how will you measure results

Answer these, and then begin to work your content selection and distribution around the buyer journey.

The buyer journey

Following the buyer is key to a successful content marketing strategy. A content distribution strategy should begin with the awareness stage, followed by lead generation, then to nurturing, and finally the sales push. You will find that different content pieces will be suitable to fulfill each stage, which will ultimately determine the distribution channel/s.

Here’s a great representation of the buyers journey (and what you need to do at each stage):

Content Marketing Buyer Journey

Source

During the discovery or awareness stage, you’ll likely be sharing fun and light information to capture initial interest, and hoping people download your lead generation call-to-action. Following this, you can take it up a notch and delight them with more informative content pieces, personalised emails, demos or deals. This is the nurturing stage, and when your prospect is ‘considering’ a purchase – so an important stage.

Next, if they look like a hot lead, you can give them more detailed materials about your business. This is generally done by the sales team, and includes content in the form of product sheets and pricing guides. By this stage, this prospect should be on their way to becoming a paying customer.

Distributing your words

Now let’s look at the how you will get your content seen.

Each stage will require unique content as you are targeting the buyer at different stages in their decision process. The key is to target the buyer’s emotions and help them identify their need for your product or service nice and early.

This table provides examples of the type of content and channels suited to each stage in a buyer’s journey.

Content marketing strategy distribution channels

You will need to remember that your industry, product and sales lifecycle will all determine the length of your campaign and the type of content you produce. Only you know your target audience and how they respond to different information, so each content distribution plan should be unique and tailored to your business – not a carbon copy of any other business.

From planning to performance

Any strategy needs to be measured to assess its effectiveness. Without proper measurement, you will have no idea if your content is working.

Run your campaign and at its conclusion look at each stage of the buyer journey separately.

Here’s an example of a typical campaign measurement system:

Step 1: 20-30 days after end of campaign

  • How much traffic was generated to your website?
  • How did your social channels perform (likes, shares clicks etc..)?
  • Any initial leads?

Step 2 – 45-60 days after end of campaign

  • How many qualified leads have you got?

Step 3 – 90-120 days

  • How many leads have you converted to sales?

Of course, not each campaign has the same sales cycle length, so as I previously mentioned, this should be unique to your business. Through this you can see how each buyer stage performed, and where any content adjustments need to be made for your next campaign.

Need help with your content? Drop a message to [email protected] 

Mutant Content Marketing Agency Singapore

 

How to create killer content

Do you wonder if your marketing budget is being spent in the right places? Or whether your dollars are delivering maximum ROI? Content marketing has far surpassed traditional advertising in today’s social-media driven world. Viewers channel-hop during television commercials and ignore ad placements in newspapers and magazines. Instead, they actively seek out content they are interested in.

With the human attention span getting shorter by the minute, the competition for audience attention is intense. How exactly do you set your writing apart from the increasingly saturated blogosphere of content?

Use compelling titles

People scan more than they read. A huge wall of text often turns readers off and you’ll find them scrolling past your content in a jiffy. Your title represents your content on keyword searches and social media. It practically sells it and 8 out of 10 readers today don’t look past post titles. With an interesting title, you are more likely to attract your audience to at least scan through your words. Include subheadings that stand out so that your readers have an idea of what to expect next.

Here is a an example from Hootsuit of a great headline:

Creative content headlines

Be consistent

It isn’t enough to merely schedule your content for a couple of times a week. Sure, that is consistent frequency, but the key to retaining your readers and attracting them to read post after post comes down to a lot more than just timing. Your tone should be streamlined across each platform you utilise to engage with your audience. To leave a lasting impression, you’d want to give your brand a unique personality. Start off with an overall content strategy and consolidate a fixed tone in order to set the foundation.

Go visual

As mentioned earlier, readers often switch off when they face a wall of text. Imagine scrolling through paragraphs of Times New Roman size 12 font (boring right?!) and then something colourful catches your eye. Of course you would stop to look. Not only do visuals help to illustrate your content, but statistics show that visual content is processed 60,000 times faster in the brain as compared to text. Integrate colourful infographics and videos when you’re creating your content to increase the chances of getting your content read.

Here’s a great example from Deliveroo. They have provided mouth-watering mac and cheese images that makes reading the content a whole lot more exciting –Who’s hungry?

Creative visual content in blog

 

Involve your audience

Engage your readers by speaking directly to them through your content. Posts need to be relatable and readers should never feel detached from the narrative. You can also leave your readers with questions and perhaps address them in the next post. Your content should ideally spark a wave of comments, increasing its reach to a wider audience.

Check out this great example from The Smart Local:

Engaging content for social media


Take your sales hat off

Today’s tech-savvy consumers are so used to viewing content that promotes a branded products and services they are practically immune to direct sales. Aggressive overselling only turns potential consumers away because the more you try to sell, the less interested they become. Instead, focus on building your voice and influence within the industry. Be genuine and convey your ideas directly in your content. This not only creates a brand impression in the eyes of your readers, but interests them to patronise your content because they know that there will be no hard-selling involved.

Adidas has nailed it. The article has no mention of buying Adidas clothing but indirectly implies fit parents need cool workout gear. (If you have’t got it, they want you to go buy Adidas workout gear!)

conversational and informative content

Content marketing is a powerful way for businesses to reach out to their target audience. The best kind of content is captivating, makes audience want to continue reading and most importantly, makes them want to share it on their social media platforms. Don’t forget to leave a call-to-action to guide your readers on what to do next!

Need help nailing your next content piece? Get in touch with us at [email protected].

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