Ever wondered what a Mutant Content Manager really does every day?
Between writing blogs, white papers and e-books, and the odd Beyonce-style hair-flip, the content team is responsible for developing quality content for a variety of our clients cross multiple industries.
Check out a snap shot of an average day for our Content Manager, Jane:
For on-demand creative content, visit our content platform, Words by Mutant, or drop us a note at [email protected] to discuss a content marketing campaign. We look forward to writing for you soon!
We’ve all been subjected to sitting through boring work presentations. You know, the ones we don’t pay attention to because they’re so dull it’s actually painful.
Unfortunately, it happens way too often – from sales pitches, to company roundups, to product launches and more… the boredom is real!
Just because the presentation is internal, or is on a less-than-exciting topic, doesn’t mean you have to create one lacking in stimulation or areas for engagement. Humans are visual creatures with shortening attention spans – snore-inducing content just won’t cut it.
So how can you ensure you don’t lose your audience? It doesn’t require you to be a technical or design whiz, it simply means you need to think outside the very boring PowerPoint box.
Here are a few quick tips to whip your next presentation into shape:
Less is more
It’s all about the economy of words! You might think you’re coming across smarter and more professional with those long-winded sentences and ridiculous jargon, but all you’re doing is giving your viewers a reason to switch off.
You need your audience to understand and process the information you’re presenting – do you think that’s likely to happen when you share an essay? Stick to quick bullet points, catchphrases, keywords and short sentences. Your slides shouldn’t exhibit your entire presentation word-for-word; it should be the highlight reel.
Get creative with it
How dull are templates? Why do they even exist? Avoid subjecting yourself to the standard– even when you have branding guidelines to adhere to. This is YOUR canvas, so try to have a little bit of fun and add some life into your presentation.
Find engaging colours and create layouts that are fun and different to help get your message across. Don’t go overboard with your creative license, but do take a step back before ask yourself, “am I excited by this presentation?”
Infographics for the win
All rejoice for the beloved hybrid of information and graphics – the humble infographic! These designs are a godsend for any presentation, bringing plain text to life and helping to accentuate otherwise complex data and statistics.
An infographic allows your audience to better digest information, meaning they can spend more time actually listening to you, rather than trying to read blocks of text. Beautifully designed icons, graphics and copy can really take your presentation from boring to brilliant.
A picture paints a thousand words
Heck, sometimes you don’t even need text. Create intrigue, elicit laughter, and make a point stick by using clever images, memes, gifs or photos to make a point. As well as being entertaining, imagery can help break up the presentation.
If you must add text as well, then do, but try to use images that help weave your story together on their own.
So, there you have it! Snorefest no more – now your next presentation will be a true masterpiece.
Stuck for content and need a little life injected into your copy? Our Words team can help turn your content from drab to fab. Get in touch at [email protected].
