Insights into 360-Degree Branding: What Mutant Has Discovered in 2024
Learn how influencer marketing can benefit your brand’s outreach and consumer engagement with genuine connections and tailored strategies.
From DMs to Partnerships: Building Long-Term Influencer Relationships for Brand Success
Learn how influencer marketing can benefit your brand’s outreach and consumer engagement with genuine connections and tailored strategies.
The Power of Sound: Integrating Podcasts into Your PR Blueprint
Dive into the rising influence of audio content, discover how brands leverage podcasts for strategic communication, and learn why partnering with a PR agency can maximise your impact
Unleashing Creativity and Fun on Corporate Social Media
Learn creative ways corporate brands use humour, trendjacking, memes, sarcasm, behind-the-scenes glimpses, and interactive content to connect with audiences.
Songkran Insights: How to Create Culturally Resonant Campaigns
Thailand's Songkran Festival, or Water Festival, is considered Thai New Year and is a highly anticipated event symbolizing purification, renewal, and celebrati ...
Building Authentic Media Relationships In The Month Of Ramadan
Ramadan is one of the most significant religious events in Southeast Asia – and is often considered a good time to reach consumers who are on the lookout for d ...
You Cannot ‘Inspire Inclusion’ Without Intersectionality
Another year, another International Women’s Day. I love this day and believe it to be extremely important, but I won’t lie—I grimaced while writing this becaus ...
PR or Content Marketing: Strategising Your Budget for Maximum Impact
Most marketers are struggling under pressure to outperform, even as they navigate budget cuts. They’re unable to hire more people, but are expected to produce ...
The Enduring Relatability Of Taylor Swift: What Brands Can Learn From The Superstar
No matter where you look, it’s hard to avoid Taylor Swift. Whether it’s a new album announcement, her romance with a professional athlete, or the economic impa ...
Show, Don’t Tell: Crafting Engaging B2B Brand Narratives
Brand stories are everywhere. Whether you’re on social media or a company website, watching a makeup tutorial or inquiring into landscaping services, you’ll en ...
Doing PR During A Dry Spell
Public relations is all about getting your brand in front of the right people, at the right time, with the right message. But what happens when there's no big ...
A Quick Primer On Running Media Events
Nowadays, throwing a media event is not all about splashing out on elaborate décor or glamorous venues to get more eyeballs. While it is crucial for brands to ...