As a creative, I’m not a fan of AI.
Sure, I’m in awe of the technology. The fact that it can spawn an infinite amount of possibilities generated by prompts within seconds is an incredible feat – yet no matter how lifelike the results get, they almost certainly appear uncanny to me. AI-generated art always feel like an imitation, and upon a closer look, you’ll notice it’s riddled with errors (hint: look at the hands, and the eyes); to put it simply, AI can do good art (even likely to surpass us technically), but it lacks emotional depth.
This is something inherently human – a result that can only come from a genuine connection to the work.
That being said, instead of perceiving AI as the end of human creativity, let’s discuss how these tools can work with brand identity agencies to help us all thrive in our roles and enhance your design practice:
Use AI to kickstart the creative process
While AI-generated images can be wacky, this is also exactly why it can be helpful in catalysing your creative process. Oftentimes, a creative breakthrough can come with the most random and unexpected ideas – ask any brand identity agency this, you’ll realise why brainstorming is still an effective way to generate ideas.
Don’t be afraid to experiment with different prompts to spit out variations of your ideation. It’s a fast and easy method that visually combines different concepts altogether, providing you with more dots to join – boosting your creative power to greater heights.
Bring your ideas to life with a mood board
Mood boards are essential when beginning any branding project with a brand identity agency – they are how we communicate our ideas and ensure everyone in the team is aligned to the creative vision. But sourcing relevant visual references for your abstract ideas can be tricky and time-consuming – and this is where the integration of AI comes in handy.
With its speed in data-processing, you can easily curate the right images with prompts in an instant, reducing manual design work so creatives have more time to develop their craft. Say goodbye to scouring the internet endlessly; now you have an alternative that will cut your search time in half, and even create images that do not yet exist.
Automate the boring stuff
You know what I’m talking about; extending backgrounds, isolating subjects, retouching images… the list goes on. The good news is with AI’s steep rise in various domains, it is now possible to automate mundane tasks to free up time for more creative pursuits, or higher-level design thinking.
For example, AI can come in handy with wire-framing and debugging when creating effective user interfaces (UI) and user experiences (UX). By quickly analysing large amounts of data, it can suggest the optimum colour palette generation, font selection, and even layout.
Of course, the end result will still require manual tinkering for it to be perfect, but by automating these tasks right from the beginning, AI provides a scalable solution that saves time and improves efficiency.
It’s clear that AI is here to stay, and is in the process of redefining the creative landscape with its integration. Brand identity agencies should embrace co-creation and explore its potential in shaping an inspiring future for all creatives, figuring out the best ways to save time and allow the focus to be on innovating and creating.
At the end of the day, unless machines can replicate the nuances of feelings, AI will never fully replace human intervention – but a person or brand identity agency using AI tools will.
Want to make AI a part of your design practice? Drop us a note at [email protected]