Measuring the Bottom-Line Impact of Your Value Driven Digital Campaigns

Being able to evaluate and prove the success of your social media campaigns is key to securing continued senior management buy-in for your marketing work. It’s all about tying in results with broader business goals and getting maximum bang for your marketing buck. While setting up a robust social media measurement structure and process may take some time at the start, the effort will be worthwhile in the long run — take it from us. 

If you’re not sure where to begin, here’s a quick overview on how you can get started with social media measurement:

  1. Conducting a social media audit on social networks and content
  2. Defining KPIs and metrics based on goals: awareness, engagement, conversions and followers
  3. Building an integrated and concise measurement structure
  4. Beyond vanity metrics: social media analytics tools to measure what matters
  5. Data-driven marketing: using data analytics to fine-tune social media strategy

Read our full guide on “Measuring the Bottom-Line Impact of Your Value Driven Digital Campaigns” or download the PDF version here.

Want to understand the power of your social media marketing strategy? Talk to us at [email protected]

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