Social media is becoming or has become a part of everyone’s life – even the aunties and uncles have embraced it, despite their misgivings.
Unfortunately, the aunties and uncles were right, as many do turn the freedom social media brings into a stage for their mischief. In recent months, there has been a tremendous increase in the number of hacked social media accounts – most recently the tweet by ‘AP’ announcing explosions in the White House.
Perhaps motivated by the movie ‘Olympus has Fallen’, the hacker has decided to bring the plot alive in his own ways. He hacked into the twitter account of The Associated Press (AP) and tweeted the above. The impact of the bogus tweet is shocking. The 12 words tweet drove the Dow Jones Index down 145 points and sent the Standard & Poor’s 500 Index reeling, wiping out US$136 billion.
The threat of hackers always exists in the world of Internet. However, there is no ignoring the fact that the fastest, cheapest and often most cost-effective way to achieve global coverage is, for most companies, social media.
Michael Gass, a new business consultant for advertising agencies said ‘Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business.’
Hence, practice good working habits, and just make sure you account cannot be hacked.
(1) Limit 3rd party access
(2) Change password early and often
(3) Avoid Malware
(4) Log in and log out with care
(5) Check on your account regularly
We’ve all heard this.
But, if you’re a big shot…
Never before have so many people heard, screen-shot and shared, what you just said.
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